It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.
For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition.
Here are some figures that help underscore just how much influence this technology has in our daily lives:
At-A-Glance Social Stats (see details below)
Six Social Media Statistics every B2B brand should know:
1. Instagram Stories
The number of daily active Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019). Insta Stories support the use of real-time marketing, a concept that helps you reach your target audience in the right moments.
2. Generational Divide
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).
3. Mobile Social
Almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018).
4. Potential Customers
54% of social browsers use social media to research products, looking for reviews and recommendations (GlobalWebIndex, 2018).
🍃 This research is part of the consideration stage of a buyer’s journey,
where prospects identify solution providers, technologies and
resources. Learn why nearly 70 percent of B2B organizations
have not defined their buyer’s journey by clicking here.
5. Online World
3.2 billion users, 42% of the world’s population use social media.
6. Devoted Audience
Users spend an average of 2 hours and 22 minutes on social media each day.
It is clear that social media’s growth and influence isn’t going away anytime soon. Learning as much as you can to leverage these platforms to grow your brand is our challenge as marketers. And, as with any medium this size, the breadth and pace of changes are mind-numbing. Strategies that worked seamlessly for years are suddenly discontinued. Audience targeting tools that brands built growth around are, one day, no longer available. To stay ahead, brands need a team of experts devoted to maximizing every platform’s features, and capable of adapting to a constantly changing landscape.