Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line.
Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But can social really help build B2B business?
Well, today we’re going to tell you why social media marketing is absolutely the way to build B2B brands by…
The bottom line is you want to grow sales to builders, remodelers, contractors, dealers, distributors and consumers. Do you know where they all hang out? Believe it or not — Facebook, Instagram, Twitter, and LinkedIn.
We’ve listed this justification first because we all know that revenue gets immediate buy-in. However, make no mistake, generating revenue from social media marketing is a long-term proposition, not a light switch.
Why is this? Because B2B social media is about nurturing trust, so confidence can be built to move prospects through the buyer’s journey and finally be converted into customers.
Here’s an example of a Facebook lead gen offer ad designed to build your email list (offering an informative e-book):
According to AZCentral, competitive advantage refers to the ability of a company to deliver products, services or benefits, either at a lower cost or at a higher level than other players in the same industry.
Here’s an example:
A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built.
Like most valuable assets in life, trust is earned day-by-day across many years, but can be destroyed in a matter of seconds with a viral customer-service issue or a damaging headline.
Yes, we’re talking about those horrifying posts people make on their Facebook feeds about your product or service. Imagine not being aware of what people are saying about your brand, and not being in a position to defend your brand. That will be the case if you don’t have a social media presence; or, most importantly, if you don’t have a team dedicated to social listening and reputation management. It’s essential to know what people are saying about your brand in real-time.
Click here to learn how to protect your building product brand with social listening.
Having a social media presence will help your building products brand cultivate direct relationships with partners, prospects and customers alike. A social media business page provides an outlet for customer questions, comments and concerns.
How to build customer relationships on social media:
A video is a great example of an interactive testimonial post:
Let’s wrap this up:
It’s clear that social media marketing has become an essential part of the marketing mix of every building-product business. Social media marketing helps enlarge your contact base, drives traffic to your website and product offers, creates a platform to assist your customers, and helps build and protect your brand reputation.