John O'Reilly, Principal and Chief Storytelling Officer

John has served the building products field his entire professional career. He established GreenHouse Digital + PR in January 2019 after spending 15 years operating another successful niche agency focused on building products and the companies that make and market them.
As account lead for all GreenHouse clients, he actively contacts these companies while overseeing content creation. He supports our team of brand journalists as they develop a wide array of communications — from press releases to blogs, white papers to case studies, newsletters to ebooks
Now in his third decade in marketing communications, John spent the first half of his professional life as a working journalist, writer, editor, and photographer for a B2B journal in the plumbing, heating, and air-conditioning fields.
Both as an editor and now as an agency manager, John’s contributions to the building products industry are numerous and significant. The communications agencies he has led since 2004 have created innovative marketing strategies that have enabled numerous clients to achieve their business and marketing goals.
John lives in north-suburban Chicago with his wife, Heather McCune-O’Reilly, who serves as marketing director for a large national residential architect.