Mediares, Author at GreenHouse Digital + PR

Mediares

September 13, 2019

3 Important ROI Calculations All Social Media Managers Need to Know

Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media investment.  An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business objectives. For example, […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]
August 22, 2019

Expert Tips on Navigating Facebook and Instagram

Are you baffled by social media’s constant changes?  Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book?  Me too! Let’s downshift…  Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
March 2, 2019

A Case For Case Studies

As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating a brand’s competitive advantages and how its product offering can meet real-world application challenges.  One effective way to illustrate a brand’s value proposition is by using a case study to showcase how a product fulfilled a need or solved a design or […]