Danielle Shulman, Author at GreenHouse Digital + PR

Danielle Shulman

September 13, 2019

3 Important ROI Calculations All Social Media Managers Need to Know

Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media investment.  An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business objectives. For example, […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]
August 22, 2019

Expert Tips on Navigating Facebook and Instagram

Are you baffled by social media’s constant changes?  Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book?  Me too! Let’s downshift…  Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]
August 22, 2019

Expert Tips on Navigating Facebook and Instagram

Are you baffled by social media’s constant changes?  Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book?  Me too! Let’s downshift…  Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
July 23, 2019

Using Instagram Stories and IGTV for Brand Awareness

If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone.  Eight out of every 10 of us check their accounts before brushing their teeth. The average internet user spends 2 hours and 22 minutes of their waking hours double-tapping, sharing, commenting and posting on social media according to a GWI report.  With literally billions of users dedicating a significant […]
July 19, 2019

What is the Best Press Release Distribution Service

When it comes to newswire services, brand managers and communication directors have many options. From reach and cost efficiencies to the quality of monitoring and customer service, understanding the differences between newswire services can be especially difficult. As a newcomer to the PR industry, I’ve outlined what I’ve picked up on during my research on the differences among some of the most popular newswire services: PR Newswire, Business Wire, PRWeb, […]
June 25, 2019

Linked Debuts New Design; Shifts Advertising/Targeting Options

As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are more noticeable, like organic post geo targeting or profile tagging in posts. Other changes happen on the platform’s backend and on its Ads Manager. Here are some of the latest changes and things you can now expect from LinkedIn, both in terms […]