Lifestyle Archives - GreenHouse Digital + PR

Lifestyle

May 31, 2019

Five Tips For Successful Blog Writing

A blog is a simple, yet effective way to promote a business. When written well, blogs can position a brand as an industry leader; yet many marketers struggle to leverage this tool to its maximum effect. Here are five tips that can bolster your blog writing skills, craft successful posts and build the reputation your brand deserves. Tip #1: Know your audience To write good blog posts, keep your brand’s […]
April 30, 2019

SEO and the Impact on Your Content

Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?). Pre-Internet SEO – search engine optimization – was scanning a finger on perhaps the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop or picks up their phone and […]
April 30, 2019

What is the Buyer’s Journey and Why is it Important?

Someone is in the market for a new product or service. This begins the buyer’s journey into acquiring that service or product. Understanding the buyer’s journey and its stages is key for every business and organization. This blog will break down the buyer’s journey into three main stages. The first is becoming aware, second is considering and evaluating, and then finally deciding on whether or not to purchase the new […]
March 2, 2019

A Case For Case Studies

As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating a brand’s competitive advantages and how its product offering can meet real-world application challenges.  One effective way to illustrate a brand’s value proposition is by using a case study to showcase how a product fulfilled a need or solved a design or […]
March 19, 2019

How to Handle Negative Attention on Social Media

You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your page for all to see… Unfortunately, people turn to social media to complain about companies all the time. However, with a proper plan in place, you can use those negative comments as leverage to win over future customers. Follow our team’s strategic […]
March 19, 2019

Relationships Matter…Bring Publicity to your Client

Six to one…that’s the ratio today of public relations practitioners to journalists.  To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands are now competing more than ever to get their article pitch or story noticed by an editor (forget being published). The problem may a shortage of journalists, but that debate can be had another day. The real issue here, is how brands […]
April 30, 2019

SEO and the Impact on Your Content

Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?). Pre-Internet SEO – search engine optimization – was scanning a finger on perhaps the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop or picks up their phone and […]
May 31, 2019

Five Tips For Successful Blog Writing

A blog is a simple, yet effective way to promote a business. When written well, blogs can position a brand as an industry leader; yet many marketers struggle to leverage this tool to its maximum effect. Here are five tips that can bolster your blog writing skills, craft successful posts and build the reputation your brand deserves. Tip #1: Know your audience To write good blog posts, keep your brand’s […]