About GreenHouse Digital + PR

John O'Reilly, Principal and Chief Storytelling Officer

John has served the building products field his entire professional career. He established GreenHouse Digital + PR in January 2019 after spending 15 years operating another successful niche agency focused on building products and the companies that make and market them.
As account lead for all GreenHouse clients, he actively contacts these companies while overseeing content creation. He supports our team of brand journalists as they develop a wide array of communications — from press releases to blogs, white papers to case studies, newsletters to ebooks
Now in his third decade in marketing communications, John spent the first half of his professional life as a working journalist, writer, editor, and photographer for a B2B journal in the plumbing, heating, and air-conditioning fields.
Both as an editor and now as an agency manager, John’s contributions to the building products industry are numerous and significant. The communications agencies he has led since 2004 have created innovative marketing strategies that have enabled numerous clients to achieve their business and marketing goals.
John lives in north-suburban Chicago with his wife, Heather McCune-O’Reilly, who serves as marketing director for a large national residential architect.

Madelyn Young, Senior Account Manager

Madelyn is a passionate writer and strategic overthinker. As a true all-rounder, she has expertise in account management, media relations, content marketing, and digital marketing.

With a passion for communication and a strategic mindset, Madelyn has successfully managed campaigns that drive results. She spearheaded the Oatey Co. Trade Media Relations campaign that received a PRSA Silver Award in 2022. She also holds HubSpot Solutions Partner, CRM, Email Marketing, and Social Media Certifications. 

Aside from being a talented writer and communicator, she is also a fun-loving individual with a love for food and everything culinary. Originally from South Africa, Madelyn is a proud dog mom to a border-collie lab mix named Bennie, named after the iconic song "Bennie and the Jets."

With a diverse skill set and a passion for success, Madelyn is an invaluable asset to our GreenHouse Digital + PR team.

Riley is our Content Coordinator with content creation, digital marketing, and email marketing expertise. Passionate about creating engaging content, Riley has achieved the HubSpot Inbound Certification, demonstrating a deep understanding of inbound marketing methodology.

Riley loves being active and spending time outdoors with her family when not at work. She also enjoys watching sports, particularly the Chicago Bears.

With an eye for detail and a passion for creating compelling content, Riley is dedicated to delivering top-notch marketing solutions that help businesses achieve their goals.

Emma Wurzer, Marketing Assistant

Emma serves as our dedicated Marketing Assistant at Greenhouse Digital + PR, where she plays a pivotal role in ensuring the success of our clients in the digital space. Her responsibilities include tracking publicity hits, creating compelling content, developing targeted media lists, and completing award entries. Emma is also instrumental in distributing email blasts and press releases and contributing to preparing quarterly reports.

Her expertise includes effectively using platforms like Cision, Constant Contact, and Knack. Emma's ability to support our team across various functions ensures seamless operations and enhances our clients' visibility and reputation.

Emma loves being around her family and friends, going to Northern Wisconsin to hike, kayak, and spend as much time outside as possible, and being obsessed with dogs.

As the Marketing Assistant, she is excited to continue learning and growing her skills at Greenhouse Digital + PR.

Patricia Paloumpis, Senior Account Manager, Digital Lead

Patricia is dedicated to helping manufacturers in the construction and building products industry grow their brands. With a collaborative leadership style, she fosters strong connections with clients and teams to achieve company goals.

Patricia is a skilled leader with extensive knowledge of various aspects of digital marketing. She excels in managing digital campaigns involving search engine optimization, digital experience, social media marketing, and programmatic advertising. Her exceptional project management skills and ability to deliver results have earned her a reputation as a reliable advisor to our clients.

Patricia enjoys yoga, gardening, and spending time with her two grown children and rescue dogs in her free time. She is passionate about living an active and balanced lifestyle, and her love of family, yoga, and gardening reflects that passion.

Payton Meyers, Senior Account Manager + Media Relations Specialist

Payton is a dedicated media relations specialist who helps our clients succeed in their media relations efforts. With her expertise in the field, she ensures that our clients get the right exposure for the right reasons. She also helps them understand how their metrics are performing and how they can improve them.

It's always an honor to see our clients succeed at our company, and Payton plays a crucial role in making that happen. Her passion for media relations and commitment to excellence make her an invaluable member of our team.

In her free time, Payton enjoys reading and traveling, especially if there's a beach involved. She is also a proud mother to a toddler, whom she loves chasing around. When she's not busy with work or her child, Payton enjoys watching sports, particularly the Indianapolis Colts and Seattle Kraken.
With her dedication, expertise, and passion, Payton is an essential part of our team, and we are lucky to have her.

Helen is an experienced PR and Digital Marketing Assistant at GreenHouse Digital + PR. She is highly skilled in social media management, digital marketing, public relations, and content creation.

Helen completed her Bachelor's degree in Marketing with an emphasis in Sports Communication from the University of Wisconsin-Madison. Since then, she has contributed her expertise to the GreenHouse Digital + PR team.

As a PR and Digital Marketing Assistant, Helen manages social media accounts, email campaigns, and contact lists. She also assists other team members in the office as necessary. With her strong communication and organizational skills, Helen ensures that all tasks are completed efficiently and effectively.

When out of the office, Helen may be found watching her favorite shows, obsessing over her dog Princess, or seeing her favorite artists at concerts with her best friends.

Her passion for creativity drives her to continue learning and exploring new opportunities to make a lasting impact in her field. As the PR and Digital Marketing Assistant at GreenHouse Digital + PR, Helen is excited to continue growing her skills and contributing to the company's success.

As a Finance Manager, Celeste oversees all areas of finance and administration, including payroll, accounts payable, and job costing, and producing financial and analytical reports for executive management.

She has over twenty years of experience and an MBA in Finance, which has helped her hone her adaptability and strategic skills. In addition to her primary job function as Finance Manager, she provides public relations support to her GreenHouse colleagues.

Celeste enjoys seeing the world with her family, crocheting, and being an avid reader.