About GreenHouse Digital + PR

We Combine Industry Expertise with Trusted Media Relationships to Deliver Coverage and Content that Amplify Your Brand and Drive Measurable Growth.

Crafting Customer Journeys, Building Lasting Partnerships

What it Means to Partner with GreenHouse Digital + PR

At GreenHouse Digital + PR, we create seamless customer experiences that turn brand stories into journeys from awareness to advocacy. Our mission is to build your brand and strengthen our partnership by delivering tailored digital campaigns that drive demand and guide customers to your door.

PARTNER WITH GREENHOUSE

GreenHouse Digital + PR is a full-service boutique communications agency that exclusively focuses on the building and design industry. We have an in-depth understanding of the unique needs of product manufacturers, design, building, and construction firms, associated trade organizations, and industry software. Therefore, we understand the unique needs of this audience and are well-versed in the industry's trends, trade shows, events, and award opportunities.

Our Process

We take pride in our successful track record and continuously seek innovative ways to help our clients reach their goals. Our approach involves an in-depth understanding of your brand and audience needs to generate demand.

We focus on building your brand and cultivating our relationship with you as our client partner. Our proven process has helped us achieve success for our clients.

Step 1 - Connect + Discover

We start with an in-depth discovery call to uncover your marketing challenges, plans, and goals and then determine how GreenHouse can help you reach your growth goals.

Step 2 - Research + Audit

As soon as our partnership journey begins, we thoroughly audit your current marketing plan, objectives, and strategies to discover your growth potential. Our research process includes:

Auditing marketing channels.
Analyzing the competitive landscape.
Keyword research to uncover opportunities in your market.
Audience research

Step 3 - Strategy + Planning

We collaborate to develop a solid foundation for your marketing strategy, creating a custom plan to engage your audience. Through solution design, we set targets and construct a roadmap to hit and exceed those targets.

Strategizing in progress...

Step 4 - Execution + Delivery

With a strategy and measurable goals in place, our team gets to work building, implementing, and delivering strategic marketing tactics and campaigns.

Step 5 - Analytics + Reporting

We measure and report on your marketing efforts monthly or quarterly to help you understand your marketing value and ROI. Through world-class reporting, we identify what's working and what's not.

Step 6 - Evaluate + Optimize

We continually evaluate, test, and optimize your marketing campaigns. Using A/B testing and optimization, we pinpoint what messaging resonates with your audience. We recommend improving your campaigns based on data-driven results while informing future strategies and roadmaps.

LET'S TALK!

Mission Statement

At GreenHouse Digital + PR, our mission is to craft seamless customer experiences by bringing brand stories to life, guiding audiences from awareness to advocacy. We are dedicated to building strong, lasting relationships with our client partners through tailored digital campaigns that drive demand and deliver results right to your door.

LET'S TALK!

Brands Put Their Trust In GreenHouse Digital + PR

Meet Our Team

Our dedicated team comprises public relations, digital marketing, content marketing, and lead generation experts. We have diverse strengths and work histories inside and outside the design and construction industry, making for a powerful partnership.

John has served the building products field his entire professional career. He established GreenHouse Digital + PR in January 2019 after spending 15 years operating another successful niche agency focused on building products and the companies that make and market them.

John O'Reilly - Principal + Chief Storytelling Officer

With more than seven years at the agency, Madelyn specializes in media relations, inbound marketing, and content strategy. Madelyn was named one of the Publicity Club of Chicago’s 30 Under 30 honorees in 2025 and has led award-winning PR campaigns recognized by the Public Relations Society of America

madelyn young - Director, Content & PR Strategy

Riley excels in content creation, digital marketing, and email marketing expertise. Passionate about creating engaging content, Riley has achieved the HubSpot Inbound Certification, demonstrating a deep understanding of inbound marketing methodology.

riley hosman - content creator

Katie is passionate about driving brand awareness and engagement through strategic communication. With expertise in email marketing, public relations, and media outreach, she is known for building valuable connections with journalists and editors, fostering relationships that amplify brand messaging, and enhancing media coverage.

Katie Walker - Associate Account Manager

Emma plays a pivotal role in ensuring the success of our clients in the digital space. Her responsibilities include tracking publicity hits, creating compelling content, developing targeted media lists, and completing award entries.

emma wurzer - Marketing Coordinator

Sarah is a PR pro and copywriter with nearly two decades of experience in national consumer, trade, franchise, and B2B PR, delivering success for clients ranging from Fortune 500 companies to local businesses to heighten brand awareness and streamline PR strategies. Sarah loves to roll her sleeves up and get the work done. Her media relations work has resulted in hundreds of national and local stories and award nominations, garnering clients and industry accolades, including The Anthem Award, Sustainable Brand Award, and Inc. Female Founders.

sarah guffrey - Senior PR Pro + copywriter

Patricia is passionate about helping manufacturers in the construction and building products industry grow their brands. Patricia successfully utilizes her collaborative leadership style to establish positive professional connections with clients and employees, working together to achieve company goals.

patricia paloumpis- Director, Digital Marketing Strategy + Business Development

Payton is a dedicated media relations specialist who helps our clients succeed in their media relations efforts. With her expertise in the field, she ensures that our clients get the right exposure for the right reasons. She also helps them understand how their metrics are performing and how they can improve them.

Payton meyers - Senior Account Manager + Manager of Measurement and Metrics

Helen is an experienced PR and Digital Marketing Assistant at GreenHouse Digital + PR. She is highly skilled in social media management, digital marketing, public relations, and content creation.

Helen tran - Associate Account Manager

As a Finance Manager, Celeste oversees all areas of finance and administration, including payroll, accounts payable, and job costing, and producing financial and analytical reports for executive management.

celeste golden - Manager of Finance and Operations

Lisa brings specialized media-buying expertise, managing strategic ad placements across digital and traditional channels. She also coordinates video and photo shoots, including pre-production planning, crew logistics, and on-site management, ensuring seamless execution and high-quality visual content. In addition, Lisa leads other specialty project coordination, keeping complex initiatives organized and on track. Known for her attention to detail and collaborative approach, she helps clients elevate brand presence through impactful storytelling and well-executed campaigns.

lisa woodward - Senior Project Manager