Blog - GreenHouse Digital + PR
December 4, 2019
Trade Show Tips

6 Ways to succeed at the 2020 AHR Expo with Social Media

How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.  To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic:  Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests   But we want to focus on one tactic that has become increasingly popular and […]
November 15, 2019

How Social Media Marketing Can Help Grow Your Building Products Brand

Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line. Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But […]
November 1, 2019

Five Steps to Develop a Social Media Content Strategy for Commercial and Residential Building Suppliers

What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having no idea where to start and what to post. A social media content strategy is the only way to avoid that situation. Not having a B2B social media content strategy is like trying to find that new Brazilian steakhouse without a GPS; […]