Integrating Your Marketing and PR Efforts

In the current digital age, roles and responsibilities are constantly changing and impacting one another. Remembering that we’re all in this together can


Contractor Buyer Persona

What is a Buyer Persona? A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define


There used to be a time when virtual events sounded somewhat futuristic. But with the rapidly changing communications landscape, more and more building-product


content marketing manufacturers

There have been significant advertising budget cuts across industries the past few months as a result of the Coronavirus. Emarketer predicts a decline


Predictions and Insights from Design and Construction Industry Professionals on impact of COVID-19

Seven Predictions and Insights from Design and Construction Industry Professionals, plus Our Own Take on It. The phrase “new normal” probably rings a


Whether you are excited to work from home or trying to wrap your head around how you will remain productive and focused, we


Finding is the right influencer for your brand is essential to the success of influencer marketing. Be sure to asses the relevancy of


AHR Expo

FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees from across the globe, with more than 500,000 square


Why Facebook, LinkedIn and Instagram are the most important social channels for brands in the design and construction industry. A crucial part of


The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction