August 22, 2019
Are you baffled by social media’s constant changes? Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book? Me too! Let’s downshift… Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
July 23, 2019
If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone. Eight out of every 10 of us check their accounts before brushing their teeth. The average internet user spends 2 hours and 22 minutes of their waking hours double-tapping, sharing, commenting and posting on social media according to a GWI report. With literally billions of users dedicating a significant […]
July 19, 2019
When it comes to newswire services, brand managers and communication directors have many options. From reach and cost efficiencies to the quality of monitoring and customer service, understanding the differences between newswire services can be especially difficult. As a newcomer to the PR industry, I’ve outlined what I’ve picked up on during my research on the differences among some of the most popular newswire services: PR Newswire, Business Wire, PRWeb, […]