October 10, 2019
Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond to companies that push products and sales anymore; instead, they want their favorite brands to join in the conversation and prove their value by building relationships and telling their stories. But how can you ensure that your company is sending the right […]
September 19, 2019
Great! You have an amazing social media strategy all mapped out. Now what? Your social media budget is what comes next. Creating a solid social media budget can make or break your social media strategy. In this post, we’ll explain the advantages of proper social media budgeting, five factors to consider when you create a budget, and some of the average costs you can expect to invest in each of […]
September 13, 2019
Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media investment. An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business objectives. For example, […]