May 31, 2019
A blog is a simple, yet effective way to promote a business. When written well, blogs can position a brand as an industry leader; yet many marketers struggle to leverage this tool to its maximum effect. Here are five tips that can bolster your blog writing skills, craft successful posts and build the reputation your brand deserves. Tip #1: Know your audience To write good blog posts, keep your brand’s […]
April 30, 2019
Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?). Pre-Internet SEO – search engine optimization – was scanning a finger on perhaps the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop or picks up their phone and […]
April 30, 2019
Someone is in the market for a new product or service. This begins the buyer’s journey into acquiring that service or product. Understanding the buyer’s journey and its stages is key for every business and organization. This blog will break down the buyer’s journey into three main stages. The first is becoming aware, second is considering and evaluating, and then finally deciding on whether or not to purchase the new […]