April 30, 2019
Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?). Pre-Internet SEO – search engine optimization – was scanning a finger on perhaps the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop or picks up their phone and […]
April 30, 2019
Someone is in the market for a new product or service. This begins the buyer’s journey into acquiring that service or product. Understanding the buyer’s journey and its stages is key for every business and organization. This blog will break down the buyer’s journey into three main stages. The first is becoming aware, second is considering and evaluating, and then finally deciding on whether or not to purchase the new […]
March 19, 2019
Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands are now competing more than ever to get their article pitch or story noticed by an editor (forget being published). The problem may a shortage of journalists, but that debate can be had another day. The real issue here, is how brands […]