Blog – GreenHouse Digital + PR

March 19, 2019

Relationships Matter…Bring Publicity to your Client

Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands are now competing more than ever to get their article pitch or story noticed by an editor (forget being published). The problem may a shortage of journalists, but that debate can be had another day. The real issue here, is how brands […]

March 19, 2019

How to Handle Negative Attention on Social Media

You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your page for all to see… Unfortunately, people turn to social media to complain about companies all the time. However, with a proper plan in place, you can use those negative comments as leverage to win over future customers. Follow our team’s strategic […]

March 2, 2019

A Case For Case Studies

As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating a brand’s competitive advantages and how its product offering can meet real-world application challenges. One effective way to illustrate a brand’s value proposition is by using a case study to showcase how a product fulfilled a need or solved a design or […]