building product email marketing

Content Marketing, Email Marketing

How to create a high-performing email

Sending the right email to your target audience is essential to get the results you are hoping for.   The best way to see


Content Marketing, Lead Generation, Marketing, Social Media

6 Marketing Tactics to Stay Relevant

Refreshing your marketing tactics is important to stay relevant, especially in times of change. While we don’t know exactly how long this “new


2021 website update

Content Marketing, Marketing, SEO, Website

Jumpstart your 2021 plans with a new or updated website

In the wake of quarantines and social distancing, there is no denying the value of your brand’s website and digital presence.  These eight


promoting online training

Content Marketing, Lead Generation, Marketing, Social Media

5 Easy Tips to Effectively Promote Your Online Training Courses

In an effort to mitigate disruption and forge a new path forward through the new normal, building product manufacturers have pivoted to the


6 Consumer trends emerging from COVID-19 crisis

News

6 Consumer trends emerging from COVID-19

Pandemic-driven, homeowner behavior that all building-product manufacturers should keep on their radar for strategic planning. As the Coronavirus crisis continues relentlessly to unfold,


Integrating Your Marketing and PR Efforts

Marketing, Public Relations, SEO, Social Media

The Importance of Integrating Your Marketing and PR Efforts

In the current digital age, roles and responsibilities are constantly changing and impacting one another. Remembering that we’re all in this together can


Contractor Buyer Persona

Content Marketing, Lead Generation, Social Media

How detailed buyer personas will impact your overall marketing strategy

What is a Buyer Persona? A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define


Lead Generation, Marketing, Social Media

How to Promote Your Virtual Event on Social Media

There used to be a time when virtual events sounded somewhat futuristic. But with the rapidly changing communications landscape, more and more building-product


content marketing manufacturers

Content Marketing, News

Why Your Campaigns Should Be Less about Selling and More About Educating Right Now

There have been significant advertising budget cuts across industries the past few months as a result of the Coronavirus. Emarketer predicts a decline


Predictions and Insights from Design and Construction Industry Professionals on impact of COVID-19

News

The “New Normal” for Building-Product Manufacturers

Seven Predictions and Insights from Design and Construction Industry Professionals, plus Our Own Take on It. The phrase “new normal” probably rings a