June 25, 2019
As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are more noticeable, like organic post geo targeting or profile tagging in posts. Other changes happen on the platform’s backend and on its Ads Manager. Here are some of the latest changes and things you can now expect from LinkedIn, both in terms […]
May 31, 2019
A blog is a simple, yet effective way to promote a business. When written well, blogs can position a brand as an industry leader; yet many marketers struggle to leverage this tool to its maximum effect. Here are five tips that can bolster your blog writing skills, craft successful posts and build the reputation your brand deserves. Tip #1: Know your audience To write good blog posts, keep your brand’s […]
April 30, 2019
Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?). Pre-Internet SEO – search engine optimization – was scanning a finger on perhaps the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop or picks up their phone and […]