December 4, 2019
How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed. To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic: Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests But we want to focus on one tactic that has become increasingly popular and […]
November 15, 2019
Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line. Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But […]
November 1, 2019
What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having no idea where to start and what to post. A social media content strategy is the only way to avoid that situation. Not having a B2B social media content strategy is like trying to find that new Brazilian steakhouse without a GPS; […]
