At GreenHouse, we help building product manufacturers increase visibility, credibility, and market share through strategic communication that blends technical understanding with creative storytelling.

Our team knows how to translate product performance, innovation, and compliance data into messages that resonate with specifiers, architects, engineers, and contractors. Whether you’re launching a new system, repositioning a legacy product, or building a thought leadership platform, GreenHouse connects your technical advantages to measurable business results.

We specialize in the built environment,  from HVAC/R and plumbing to building envelope, lighting, and sustainable materials and more.

Our team has deep roots in the industry and long-standing relationships with leading trade editors, publishers, and associations. We know how the conversation moves and how to position your products and experts at the center of it. With GreenHouse, your messaging goes beyond awareness; it earns credibility and connection with the audiences who shape the market.

Our clients value transparency and performance. Every GreenHouse program includes defined metrics and reporting, so you can see exactly how PR and digital efforts support your business objectives.

We track:

• Earned media placements and trade visibility

• Web traffic, SEO performance, and lead attribution

• Specification mentions, case study engagement, and content conversions

• Overall share of voice and brand sentiment within your market

Our goal is to connect awareness to action,  demonstrating ROI across both traditional PR and digital platforms.

We operate as an extension of your marketing team, not an external vendor. GreenHouse brings structure, strategy, and collaboration to every engagement, aligning with your internal stakeholders, product managers, and sales teams.

From media strategy and content calendars to campaign execution, our team integrates seamlessly into your workflow. You’ll gain a partner who understands your brand as deeply as you do — and brings the tools, process, and perspective to amplify it.

We’ve partnered with manufacturers and associations across HVAC/R, building envelope, mechanical systems, and sustainable materials to tell their stories and drive adoption.

Our work includes:

• Technical PR campaigns and product launches

• Media relations with top industry publications and editors

• White papers, case studies, and specifier education content

• Trade show and event visibility strategies

• Social and digital campaigns targeting engineers, contractors, and distributors

Our strength lies in combining deep sector knowledge with multi-channel execution, so your brand leads in both message and market presence.

Each partnership is customized, but most include a strategic mix of:

• Media relations and editorial outreach

• Content development (press releases, case studies, blogs, whitepapers)

• Thought leadership and executive positioning

• Trade show and event support

• Digital marketing integration, including SEO, paid amplification, and social engagement

• Analytics and reporting to track results

This integrated model ensures your messaging is consistent, and your efforts compound over time.

While PR is a long-term credibility builder, our clients often see early momentum within 60–90 days, particularly around new product launches, industry events, or key editorial opportunities.

Sustained visibility, through media placements, digital engagement, and specifier recognition — builds with consistency. GreenHouse helps you develop a strategic cadence that grows influence month over month.

It starts with a conversation. We’ll discuss your business goals, audience, and product roadmap to develop a PR and digital strategy that fits your brand. From there, we’ll identify opportunities for immediate impact and long-term growth. Fill out the form to start the conversation!