Inbound Marketing

Customers discover and evaluate businesses and products online without ever needing to talk to someone in person or on the phone. When customers inevitably search for your services or product solution online, inbound marketing will support that research process by providing valuable content about your products or services, including process, pricing, installation, and other important information. 

Draw in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.

Capture the information of prospects visiting your site in exchange for helpful, educational content.

Choosing the right construction firm or manufacturer is a large commitment with many options. Inbound marketing will help you leverage educational and helpful content to attract prospective customers to your website over your competitors.

Present insights and solutions that align with your customer's pain points and goals so they are more likely to buy from you.

Engage your audience and ensure you communicate with and deal with leads and customers in a way that makes them want to build long-term relationships with you. 

Inbound strategy involves attracting potential customers to your business by creating valuable content and experiences that address their needs and interests. This strategy focuses on building customer trust and credibility by providing them with helpful information and resources to help them make informed decisions. The inbound strategy is an inbound version of a traditional marketing strategy. It combines an analysis of the current state and opportunities and provides a plan for closing the gap. 

Content Strategy involves developing content topics and themes and organizing it into a publishing schedule. Content creation involves developing and producing various types of content that can inform, educate, and engage potential customers and clients. This content can take many forms, including blog posts, articles, social media posts, videos, infographics, and more.

We use email marketing to connect with and engage existing contacts. Email marketing involves using email campaigns to reach out to potential customers and clients, build relationships, and promote your products and services. This strategy includes creating targeted email lists, developing engaging email content, and measuring the effectiveness of your campaigns.

Keyword research and SEO (Search Engine Optimization) are important strategies for improving the visibility and ranking of your website on search engines like Google. This involves researching and identifying the keywords and phrases that potential customers are using to search for information related to your business and then optimizing your website and content to rank higher for those keywords. Links to your website help you rank higher in search engines. SEO will always take a back seat to produce remarkable content that generates links on its own merits but is still an important part of marketing strategy.

Lead generation is the process of identifying and attracting potential customers or clients for your business. This involves creating targeted marketing campaigns and strategies that can help capture potential leads' interest and contact information and then nurture those leads into paying customers.

Paid ads, also known as pay-per-click (PPC) advertising, involve creating targeted advertisements that appear on search engines, social media platforms, and other websites. This strategy involves paying for each click or impression of your ad and can effectively drive traffic, leads, and sales to your business.

Blogging involves creating and publishing regular content on your website or blog to provide valuable information and resources to potential customers or clients. This strategy can help drive traffic to your website, establish your brand as a thought leader in your industry, and build relationships with potential customers.

Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business, engage with potential customers, and build relationships with your audience. This strategy includes creating targeted social media campaigns and content that can help attract new followers, drive traffic to your website, and increase brand awareness.

Nurture leads through your funnel by providing relevant content and offers along the buyer's journey. Lead nurturing and automation involves using targeted marketing campaigns and strategies to build relationships with potential customers over time, with the goal of converting those leads into loyal customers. This strategy involves using marketing automation tools and tactics to deliver personalized and relevant content to potential leads at the right time in their buying journey.