What is Social Listening and Why is it Important?

A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built.

Read More

Social Media KPIs Your Business Needs To Track (Part 2): The KPIs That Really Matter.

In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is

Read More

4 Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained

Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond

Read More