Social Media Archives - GreenHouse Digital + PR

Social Media

January 23, 2020

5 Types of Content You Should Create in 2020

The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies.  Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]
January 9, 2020
social media changes

Keeping Up With Social Media Changes and Why it’s Important

Brace yourself… Because here’s a look at a few of the social media changes and updates we saw in 2019. Seemingly, each week social media brand managers were hit with a new round of “now this, no longer that.” Feeling a little overwhelmed? It’s no secret that social media is constantly evolving and changing. But the pace of change is definitely increasing. New platforms, breaking updates, just-added features and functionalities […]
December 4, 2019
Trade Show Tips

6 Ways to succeed at the 2020 AHR Expo with Social Media

How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.  To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic:  Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests   But we want to focus on one tactic that has become increasingly popular and […]

March 19, 2019

How to Handle Negative Attention on Social Media

You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your page for all to see… Unfortunately, people turn to social media to complain about companies all the time. However, with a proper plan in place, you can use those negative comments as leverage to win over future customers. Follow our team’s strategic […]
June 25, 2019

LinkedIn Debuts New Design; Shifts Advertising/Targeting Options

As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are more noticeable, like organic post geo targeting or profile tagging in posts. Other changes happen on the platform’s backend and on its Ads Manager. Here are some of the latest changes and things you can now expect from LinkedIn, both in terms […]
July 23, 2019

Using Instagram Stories and IGTV for Brand Awareness

If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone.  Eight out of every 10 of us check their accounts before brushing their teeth. The average internet user spends 2 hours and 22 minutes of their waking hours double-tapping, sharing, commenting and posting on social media according to a GWI report.  With literally billions of users dedicating a significant […]
August 22, 2019

Expert Tips on Navigating Facebook and Instagram

Are you baffled by social media’s constant changes?  Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book?  Me too! Let’s downshift…  Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]