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Social Media
November 15, 2019
Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line. Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But […]
November 1, 2019
What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having no idea where to start and what to post. A social media content strategy is the only way to avoid that situation. Not having a B2B social media content strategy is like trying to find that new Brazilian steakhouse without a GPS; […]
October 23, 2019
A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built. Like most valuable assets in life, trust is earned day-by-day across many years but can be destroyed in a matter of seconds with a viral customer service issue or damaging headline. Therefore, it’s essential to know what people are saying about your […]
March 19, 2019
You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your page for all to see… Unfortunately, people turn to social media to complain about companies all the time. However, with a proper plan in place, you can use those negative comments as leverage to win over future customers. Follow our team’s strategic […]
June 25, 2019
As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are more noticeable, like organic post geo targeting or profile tagging in posts. Other changes happen on the platform’s backend and on its Ads Manager. Here are some of the latest changes and things you can now expect from LinkedIn, both in terms […]
July 23, 2019
If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone. Eight out of every 10 of us check their accounts before brushing their teeth. The average internet user spends 2 hours and 22 minutes of their waking hours double-tapping, sharing, commenting and posting on social media according to a GWI report. With literally billions of users dedicating a significant […]
August 22, 2019
Are you baffled by social media’s constant changes? Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book? Me too! Let’s downshift… Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
September 6, 2019
It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything. For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]