The Goals:
The challenge for Oatey Co. was to
- Strengthen awareness and visibility of its six-brand portfolio across a diverse and highly technical set of trade audiences.
- Consistently earn high-quality media coverage in a crowded marketplace while reinforcing Oatey’s position as a category innovator and thought leader.
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives.
As a leader in the plumbing and construction products industry, Oatey Co. wanted to strengthen its digital presence and establish itself as a go-to resource for trade professionals, DIYers, and homeowners.
The Tactics:
In partnership with Oatey, GreenHouse Digital + PR led the development and execution of a comprehensive national trade media relations campaign.
- We identified more than 400 high-value trade media outlets and tailored our strategy to key audience segments, including contractors, engineers, designers, wholesalers, and remodelers.
- Monthly outreach included editorial pitching, award submissions, and interview placements, backed by consistent content creation (bylined articles, press releases, and case studies).
- We supported two major product launches at top trade shows, KBIS and WWETT, coordinating booth tours, virtual editor meetings, and pre-show outreach.
The Results:
The campaign achieved 100% of its 280M impressions and 1,557 placement goals. Highlights included:
68 bylined feature article placements in print/emagazines, online and eNewsletters, including Pro Remodeler’s most-read article in February
12 major feature placements and 10 cover stories or mentions
Multiple product awards, including a Good Housekeeping 2022 Home Reno Award and Top Product rankings from industry-leading trade publications
Oatey’s thought leaders and brands now hold a stronger presence in trade media, driving SEO, customer trust, and long-term visibility in key market sectors.
mselves.
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