Oatey Co. 2022 National Trade + Consumer Media Relations Campaign

The Goals:The challenge for Oatey Co. was toStrengthen awareness and visibility of its six-brand portfolio across a diverse and highly technical set of trade audiences.  Consistently earn high-quality

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Oatey Co. 2023 Blog: Driving thought leadership and SEO growth

The Goals:Oatey’s goals were fourfold:Education: Provide valuable how-to content, best practices, and troubleshooting guides.Thought leadership: Position Oatey as the authority in plumbing applications.SEO and traffic growth: Use blog

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Oatey Co. Traditional Media Relations – Empowering Future Tradeswomen – “The House That She Built” Girl Scouts STEM Event

The Goals:Despite the growing interest in skilled trades, women continue to be significantly underrepresented in construction careers.To help change that, Oatey Co. set out to empower the next

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5 Smart Strategies for Planning Your 2026 Communications Budget

As manufacturers and building industry organizations prepare for 2026, the budgeting process is taking place against a backdrop of economic uncertainty and shifting buyer behavior. Many B2B buyers,

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What is GEO and Why PR Must Lead this Strategy

The search landscape is evolving, and your content strategy must evolve with it. Generative Engine Optimization (GEO) is becoming a critical focus for communications and marketing professionals, particularly

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