Owned Media

Driving Visibility, Engagement, and Leads Through Content that Builds Authority in the Building Industry.

Unlock the Full Potential of Your Content Strategy with the Perfect Blend of Earned, Owned, and Paid Media.

S E O

In an increasingly competitive digital landscape, building product manufacturers need more than just a functional website—they need a strategic SEO plan that drives measurable results. At GreenHouse Digital + PR, we specialize in SEO marketing services designed specifically for your industry. Our data-driven strategies not only increase visibility but also generate qualified leads that convert into real business opportunities.

With our targeted approach, your website will become a magnet for decision-makers actively searching for the solutions you offer. From technical SEO audits to optimized content development and ongoing performance tracking, we cover every facet of search engine optimization to ensure your site ranks high, stays relevant, and outperforms the competition.

Content

Prospective buyers in the building industry actively conduct research and carefully consider their purchasing decisions. The higher the cost involved, the longer the decision-making process.

At GreenHouse, we specialize in strategically guiding these active buyers to your brand by delivering smart, educational content that engages their curiosity, answers their questions, and maps out their journey.

Our team understands your brand's essence and comprehends your diverse customer personas' specific needs and desires, including contractors, architects, designers, consumers, and other decision makers.

GEO/AI SEARCH

Generative Engine Optimization (GEO) is the next evolution of SEO. Instead of only optimizing for traditional search engines, GEO ensures your brand appears in the answers provided by AI-powered search tools like ChatGPT, Perplexity, and Google’s AI Overviews.

Buyers are increasingly turning to AI assistants to research products, find solutions, and make purchasing decisions. In many cases, AI provides a single, trusted answer. GEO makes sure your brand is a part of that answer.

GEO ensures your brand, products, and expertise are:

--->Recognized by AI engines through optimized content

--->Referenced as credible sources in generative answers

--->Recommended during product and specification searches

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"GreenHouse has been a valuable PR partner, leveraging their long-standing industry connections to secure meaningful coverage for RefrigiWear in top construction and safety trade publications. With their support, our subject matter expert has contributed 22 editorials and feature articles in just the last year, many republished across multiple outlets. Through trade show media relations, GreenHouse has helped us achieve valuable media coverage and establish relationships with publications that continue to share our news. We count on their team for clarity, professionalism, and a results-driven approach to planning and executing PR efforts."

PAULA GLOVER

Marketing Communications Director, RefrigiWear

Ready to Boost Your Online Presence as a Building and Product Manufacturer?

Take action today and kickstart your journey towards a thriving online presence through an effective and tailored earned/owned content marketing strategy!