The Goals:
Oatey Co. Trade Show Media Relations, National Kitchen & Bath Association’s annual Kitchen & Bath Industry Show:
- Maximize the Oatey brand’s visibility, credibility, and media coverage before, during, and after the trade show.
- Build anticipation and interest before the event.
- Maximize real-time exposure through earned media during the show.
- Position Oatey Co. as an industry leader or innovator.
- Maximize the reach and impact of new products.
- Build and maintain strong relationships with relevant journalists and influencers.
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives.
Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.
The Tactics:
Before KBIS 2025, GreenHouse Digital + PR distributed e-invitations to 141 media contacts registered to attend. As part of this mailing, recipients were invited to meet with Oatey product specialists to learn more about new product launches and other products displayed at the booth.
On the Show Floor
Conducted booth tours with visiting editors.
Connected editors with client product and application experts to deepen relationships.
Uncovered present and future opportunities to contribute content. Each show day, in the evening after show hours, editor-contacts received a link to the online press kit. GreenHouse also sent the press kit to all relevant industry editors, including non-attendees, on Friday, February 28.
Post-Show
Followed up with media by fulfilling requests, pitching new ideas
Developed a written report for the client on booth visits, documenting media comments and upcoming opportunities
The Results:
GreenHouse Digital PR secured 13 in-person, editor booth visits at the Kitchen/ Bath Industry Show, resulting in 16 directly related publicity placements and over 506.9 K. impressions.
Booth visitors included some of the industry’s largest trade publications, such as Fine Homebuilding, Green Builder Media, The Wholesaler, Qualified Remodeler, Mechanical Hub, Contractor, Professional Remodeler, Southern PHC, Kitchen & Bath Business, Journal of Light Construction, and Home Improvement & Repairs.
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