Integrated B2B Marketing Strategy Generates Leads and R&D Partnerships for CDA, a National Trade Association An integrated B2B inbound marketing strategy helps CDA reach technical HVAC/R OEM audiences,
Managing Uponor’s Organic Social Media Presence Through UGC, Video and Educational Content
Managing Uponor’s Organic Social Media Presence Through UGC, Video and Educational Content Organic social media program helps a building products manufacturer increase engagement, expand reach and identify the
Growing SFA Saniflo’s Social Media Presence Through Organic & Paid Content
Growing SFA Saniflo’s Social Media Presence Through Organic & Paid Content Social media program helps plumbing manufacturer expand audience reach, increase engagement and drive website traffic. Industry Building
GreenHouse Digital + PR trade content for Oatey Co. wins PRSA Cleveland Rocks Awards
A case study and bylined feature article developed by GreenHouse Digital + PR in partnership with Oatey Co. earned Bronze awards in the Case Study and Feature Tactic
GreenHouse Digital + PR Launches New Website Showcasing Industry-Specific Expertise in Building-Product Marketing
The refreshed site highlights GreenHouse’s decades of experience in connecting building-product brands with trade and consumer audiences through digital PR, content, and search-driven visibility. ORLAND PARK, IL, NOVEMBER
Oatey Co. National Trade + Consumer Media Relations Campaign
The Goals: The challenge for Oatey Co. was to Strengthen awareness and visibility of its six-brand portfolio across a diverse and highly technical set of trade audiences.
RefrigiWear, B2B Outdoor Media Relations Campaign
The Goals: The 2024/25 RefrigiWear B2B Outdoor Media Relations Campaign aimed to boost brand awareness, interest, preference, and sales through engagement, education, and placements in national outdoor-construction trade
GF Building Flow Solutions (Uponor), Traditional Media Relations – 2024 Walk for Water Sponsorship
The Goals: The primary goal of the local media relations campaign with Water Mission was to Highlight GF Building Flow Solutions (Uponor) as a key sponsor of the
Oatey Co. Blog: Driving thought leadership and SEO growth
The Goals: Oatey’s goals were fourfold: Education: Provide valuable how-to content, best practices, and troubleshooting guides. Thought leadership: Position Oatey as the authority in plumbing applications. SEO and
Oatey Co. Traditional Media Relations – Empowering Future Tradeswomen – “The House That She Built” Girl Scouts STEM Event
The Goals: Despite the growing interest in skilled trades, women continue to be significantly underrepresented in construction careers. To help change that, Oatey Co. set out to empower