The Goals:
Despite the growing interest in skilled trades, women continue to be significantly underrepresented in construction careers.
To help change that, Oatey Co. set out to empower the next generation of tradeswomen through an educational, community-focused event. Partnering with GreenHouse, the company leveraged a targeted traditional media relations strategy designed to
- Build awareness and foster community engagement.
- Enhance brand visibility throughout Greater Cleveland.
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives.
Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.
The Tactics:
GreenHouse Digital + PR launched a focused media campaign to promote The House That She Built Girl Scouts Event, hosted by its Women’s Resource Network at Oatey University.
- Outreach targeted 163 media contacts across 60+ local outlets.
- Key tactics included personalized invitations, direct editor and photo desk outreach, post-event media kits, and follow-up communication.
- The event gave local Girl Scouts hands-on exposure to construction and design careers, guided by female trades professionals, as they worked to earn a The House That She Built patch.
The Results:
The campaign secured high-quality placements from top Cleveland media outlets:
WKYC-TV (NBC affiliate): Featured segment on Growing STEM (UVPM: 1.86M+)
News 5 Cleveland (ABC affiliate): TV segment and online article (UVPM: 1.1M+)
The Mark Nolan Show on WMJI Majic 105.7: Radio coverage highlighting event impact
The media coverage enhanced Oatey’s brand perception, built credibility, and increased community engagement. Most importantly, it showcased Oatey’s commitment to advancing women in skilled trades and inspiring the next generation of builders.
Discover the impact of data-driven digital PR campaigns designed to deliver recognition, credibility, and results.
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