The rise of generative AI is transforming how PR content is created and consumed, with press releases now serving as key data sources that influence how brands appear in AI-generated answers. As AI increasingly pulls from non-paid, authoritative content, B2B organizations must rethink how they structure and distribute their communications to stay visible and accurate.

This shift has led to the emergence of the Gen AI press release—designed specifically for AI consumption. These releases prioritize clear structure, data-backed claims, FAQs, and schema markup to improve how information is interpreted and surfaced by AI systems.

Unlike traditional press releases aimed at journalists, this new format focuses on shaping AI-driven narratives. By adopting these strategies early, brands can strengthen their authority, control their messaging, and improve discoverability, with solutions like GreenHouse’s GEO audits helping guide this approach.

Read the blog here.