The media landscape is evolving at a pace few could have predicted. Traditional outlets, such as print, television, and radio, still play a significant role in communication strategies.
GreenHouse Digital + PR Launches New Website Showcasing Industry-Specific Expertise in Building-Product Marketing
The refreshed site highlights GreenHouse’s decades of experience in connecting building-product brands with trade and consumer audiences through digital PR, content, and search-driven visibility.ORLAND PARK, IL, NOVEMBER 11,
Oatey Co. 2022 National Trade + Consumer Media Relations Campaign
The Goals:The challenge for Oatey Co. was toStrengthen awareness and visibility of its six-brand portfolio across a diverse and highly technical set of trade audiences. Consistently earn high-quality
RefrigiWear, B2B Outdoor Media Relations Campaign
The Goals:The 2024/25 RefrigiWear B2B Outdoor Media Relations Campaign aimed to boost brand awareness, interest, preference, and sales through engagement, education, and placements in national outdoor-construction trade media. Key
GF Building Flow Solutions (Uponor), Traditional Media Relations – 2024 Walk for Water Sponsorship
The Goals:The primary goal of the local media relations campaign with Water Mission was to Highlight GF Building Flow Solutions (Uponor) as a key sponsor of the 2024
Oatey Co. 2023 Blog: Driving thought leadership and SEO growth
The Goals:Oatey’s goals were fourfold:Education: Provide valuable how-to content, best practices, and troubleshooting guides.Thought leadership: Position Oatey as the authority in plumbing applications.SEO and traffic growth: Use blog
Oatey Co. Traditional Media Relations – Empowering Future Tradeswomen – “The House That She Built” Girl Scouts STEM Event
The Goals:Despite the growing interest in skilled trades, women continue to be significantly underrepresented in construction careers.To help change that, Oatey Co. set out to empower the next