Building industry manufacturers and organizations often have knowledgeable internal subject-matter experts who can provide valuable perspectives to trade media on industry trends, technical challenges, installation best practices, and
Why Webinars Work for Building Product ManufacturersÂ
Building product marketing typically does not rely on a single impression. Architects, engineers, contractors, builders, distributors, facility professionals, and other decision-makers require reliable information before they specify, recommend,
Part 2: Traditional Public Relations Metrics That Tell the Real Story
Public relations reporting has a reputation for measurement problems. Why? Not because public relations cannot be measured, but because too many reports rely on numbers that look impressive,
Part 1: Measuring What Matters: Digital PR Metrics That Prove Value in Complex B2B Environments
Digital PR measurement has moved beyond counting placements. For many organizations, especially those with complex sales models, proving value requires a more precise understanding of how PR contributes
What is a Generative AI Press Release, and What Makes It AI-Optimized?
Generative AI is changing how people search online and how brands are discovered, understood, and trusted. As generative AI continues to evolve, these shifts accelerate. GreenHouse has been
GreenHouse PR Wrapped 2025: A Year of Consistent, Meaningful Media Coverage
At the end of every year, it’s worth stepping back to look at what the work added up to. Across all GreenHouse clients, this year has focused on
Our Top 5 Blogs of 2025 and How These Ideas Can Support Your 2026 Strategy
As 2025 comes to a close, it is helpful to look back at the topics that shaped conversations in the building industry. The following blogs were among the
Why the Fusion of Digital + PR Matters More Than Ever
The media landscape is evolving at a pace few could have predicted. Traditional outlets, such as print, television, and radio, still play a significant role in communication strategies.
Shaping the Conversation: Meeting Audiences on Their Terms Through Non-Traditional PR
The media landscape is evolving at a pace few could have predicted. Traditional outlets, such as print, television, and radio, still play a significant role in communication strategies.
5 Smart Strategies for Planning Your 2026 Communications Budget
As manufacturers and building industry organizations prepare for 2026, the budgeting process is taking place against a backdrop of economic uncertainty and shifting buyer behavior. Many B2B buyers,