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Public Relations
January 23, 2020
The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies. Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]
January 9, 2020
Brace yourself… Because here’s a look at a few of the social media changes and updates we saw in 2019. Seemingly, each week social media brand managers were hit with a new round of “now this, no longer that.” Feeling a little overwhelmed? It’s no secret that social media is constantly evolving and changing. But the pace of change is definitely increasing. New platforms, breaking updates, just-added features and functionalities […]
December 4, 2019
How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed. To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic: Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests But we want to focus on one tactic that has become increasingly popular and […]
March 2, 2019
As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating a brand’s competitive advantages and how its product offering can meet real-world application challenges. One effective way to illustrate a brand’s value proposition is by using a case study to showcase how a product fulfilled a need or solved a design or […]
March 19, 2019
Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands are now competing more than ever to get their article pitch or story noticed by an editor (forget being published). The problem may a shortage of journalists, but that debate can be had another day. The real issue here, is how brands […]
July 19, 2019
When it comes to newswire services, brand managers and communication directors have many options. From reach and cost efficiencies to the quality of monitoring and customer service, understanding the differences between newswire services can be especially difficult. As a newcomer to the PR industry, I’ve outlined what I’ve picked up on during my research on the differences among some of the most popular newswire services: PR Newswire, Business Wire, PRWeb, […]