As manufacturers and building industry organizations prepare for 2026, the budgeting process is taking place against a backdrop of economic uncertainty and shifting buyer behavior. Many B2B buyers,
5 Reasons Why Podcasts Should Be a Part of a Trade PR Strategy
In today’s increasingly targeted media landscape, building product brands are rethinking how they connect with their audiences. Podcasts have emerged as a powerful platform for visibility, education, and
Boosting Your Brand Visibility Through Construction Trade Industry Awards
When you think about public relations or marketing for building product brands, product award programs may not be the first tactic that comes to mind — but they
PR is becoming the new SEO—especially in the world of generative AI search
I just listened to a fantastic MOZ webinar on How to Appear in Generative AI Search, and as a PR professional in the building products/manufacturing space, here’s my
Trade Show Wins: How GreenHouse Helped Clients at AHR, KBIS & IBS 2025
Another trade show season is in the books, and at GreenHouse Digital PR, we’re reflecting on the value our clients gained from AHR in Orlando and KBIS/IBS in
How to Maximize PR Impact for New Building Product Launches
Launching a new building product is a major milestone, but ensuring it gets the attention it deserves requires a strategic approach. At GreenHouse, we specialize in developing and
Navigating 2025: Key Media Trends and Insights for the Construction and Building Product Industries
As sales and marketing managers in the construction and building product manufacturing sectors, you face unique challenges in telling your story and capturing attention in a crowded, rapidly
How PR Strategy Impacts SEO Performance & How SEO Can Impact PR
Public relations (PR) and search engine optimization (SEO) are two distinct but interconnected disciplines that play crucial roles in modern marketing and communication strategies. PR professionals leverage various
Unlocking The Potential of Trade Media Buying to Build Brand Authority
Traditionally, many have equated trade advertising solely with print ads, dismissing it as antiquated in today’s digital age. The prevalent argument against it often hinges on the perception
What is a Media Tour (and what does one look like?)
In the ever-evolving public relations landscape, a media tour has been an instrumental strategy for businesses aiming to secure widespread media attention for their startups or new products.