The media landscape is evolving at a pace few could have predicted. Traditional outlets, such as print, television, and radio, still play a significant role in communication strategies.
RefrigiWear, B2B Outdoor Media Relations Campaign
The Goals:The 2024/25 RefrigiWear B2B Outdoor Media Relations Campaign aimed to boost brand awareness, interest, preference, and sales through engagement, education, and placements in national outdoor-construction trade media. Key