At the end of every year, it’s worth stepping back to look at what the work added up to.
Across all GreenHouse clients, this year has focused on consistency and keeping brands visible as the media landscape continues to evolve. From traditional media placements to adapting how stories surface in AI-driven discovery, our work was grounded in one goal: helping clients reach the right audiences with stories that last.
Here’s a look at our year, with a breakdown of what these results actually mean.
What We Mean By Reach
When we talk about impressions, we’re referring to the potential number of times an article or mention could be seen by an audience.
This year, we generated:
- 1,254,369,078 consumer impressions
- 140,234,277 trade impressions
Consumer impressions come from mainstream outlets read by a broad audience, while trade impressions come from industry-specific publications read by professionals, decision-makers, and insiders. Both play an important role in building awareness and credibility.
Placements: Where Stories Showed Up
A placement is when a story, mention, or article is published by a media outlet.
Over the past year, GreenHouse secured:
- 7,742 consumer placements
- 1,710 trade placements
Consumer placements help brands reach larger, more general audiences, while trade placements position brands as trusted players within their industries. A strong PR strategy balances both.
Features and Bylines: Going Deeper Than Mentions
Not all coverage is created equal.
Feature articles are longer, in-depth stories that explore a brand, product, or topic in more detail. This year, we placed:
163 feature articles
Byline feature articles are written by or attributed to our clients, allowing them to share expertise and insight directly with readers. These pieces support thought leadership and long-term credibility.
143 byline feature articles
Case Studies: Showing Real-World Impact
A case study tells a complete story — outlining a challenge, the approach taken, and the results achieved.
This year, we placed:
51 case studies
These stories help audiences understand not just what a brand does, but how it delivers real value in practice.
Adapting to How Media Is Discovered
The way people find information is changing. In addition to traditional search and media outlets, stories are now surfaced through AI-powered tools and generative search platforms.
That’s why we’re factoring in GEO (Generative Engine Optimization) — ensuring coverage is written, structured, and placed in ways that help it remain visible, accurate, and relevant in these emerging environments.
The focus isn’t just landing coverage, but helping it continue to show up and provide value over time.
Looking Ahead
This year reinforced the importance of a thoughtful, consistent approach to PR — one that combines strong media relationships with an understanding of where the industry is headed.
We’re proud of the work we’ve done in support of our clients and excited to keep building on that momentum in the year ahead.
If you’re looking for a PR agency that delivers measurable results and adapts to how media continues to evolve, we’d love to connect. Contact us to start the conversation.
