How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.

But we want to focus on one tactic that has become increasingly popular and necessary: Social media promotion. Leveraging social media is a cost-effective and powerful way to maximize your trade show investment. This free guide covers six ways to succeed at trades shows with social media.

DOWNLOAD THIS GUIDE TO LEARN:

• Social media lead generation advertising
• Social media employee takeover tips
• Gamification techniques to build excitement
• Trending hashtags to follow
• Live streaming
• Geo-locators to use when sending targeted messages