Content Marketing Archives - GreenHouse Digital + PR

Content Marketing

January 23, 2020

5 Types of Content You Should Create in 2020

The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies.  Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]
January 9, 2020
social media changes

Keeping Up With Social Media Changes and Why it’s Important

Brace yourself… Because here’s a look at a few of the social media changes and updates we saw in 2019. Seemingly, each week social media brand managers were hit with a new round of “now this, no longer that.” Feeling a little overwhelmed? It’s no secret that social media is constantly evolving and changing. But the pace of change is definitely increasing. New platforms, breaking updates, just-added features and functionalities […]
December 4, 2019
Trade Show Tips

6 Ways to succeed at the 2020 AHR Expo with Social Media

How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.  To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic:  Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests   But we want to focus on one tactic that has become increasingly popular and […]

April 30, 2019

What is the Buyer’s Journey and Why is it Important?

Someone is in the market for a new product or service. This begins the buyer’s journey into acquiring that service or product. Understanding the buyer’s journey and its stages is key for every business and organization. This blog will break down the buyer’s journey into three main stages. The first is becoming aware, second is considering and evaluating, and then finally deciding on whether or not to purchase the new […]
April 30, 2019

SEO and the Impact on Your Content

Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?) or looked in a newspaper. Pre-Internet SEO – search engine optimization – involved taking your finger to scan across the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop […]
December 4, 2019
Trade Show Tips

6 Ways to succeed at the 2020 AHR Expo with Social Media

How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.  To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic:  Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests   But we want to focus on one tactic that has become increasingly popular and […]