Content Marketing Archives - GreenHouse Digital + PR

Content Marketing

November 15, 2019

How Social Media Marketing Can Help Grow Your Building Products Brand

Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line. Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But […]
November 1, 2019

Five Steps to Develop a Social Media Content Strategy for Commercial and Residential Building Suppliers

What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having no idea where to start and what to post. A social media content strategy is the only way to avoid that situation. Not having a B2B social media content strategy is like trying to find that new Brazilian steakhouse without a GPS; […]
October 23, 2019

What is Social Listening and Why is it Important?

A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built. Like most valuable assets in life, trust is earned day-by-day across many years but can be destroyed in a matter of seconds with a viral customer service issue or damaging headline. Therefore,  it’s essential to know what people are saying about your […]
April 30, 2019

What is the Buyer’s Journey and Why is it Important?

Someone is in the market for a new product or service. This begins the buyer’s journey into acquiring that service or product. Understanding the buyer’s journey and its stages is key for every business and organization. This blog will break down the buyer’s journey into three main stages. The first is becoming aware, second is considering and evaluating, and then finally deciding on whether or not to purchase the new […]
April 30, 2019

SEO and the Impact on Your Content

Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?) or looked in a newspaper. Pre-Internet SEO – search engine optimization – involved taking your finger to scan across the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop […]