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Change is constant as seen in the digital world, especially in search engine marketing. How search engines determine ad and organic rank and the algorithms themselves evolve as technology and consumer search and buying habits adapt to a more technological world. At GreenHouse Digital + PR, our team is on top of the evolution of search engine marketing and is equipped with leading technology to help elevate your SEM ads.
At GreenHouse Digital + PR we conduct thorough research and provide you with a custom plan for your brand to successfully generate leads, increase brand awareness, increase website traffic, help drive sales, and bring your target audience through the buyers funnel.
Conducting an initial SEM audit is important for us to better understand what is happening on each search engine platform. By doing so, we’re able to identify the objectives, strengths, weaknesses, areas of opportunities, and any additional strategy adjustments.
In breaking down the SEO strategies, let’s observe the details of why these strategies are important in strengthening results. SEO allows for a brand to strengthen the relationship with their audience.
In measuring success through SEO, we observe overall engagement, leads, web results, click-through rates (CTR), cost per click (CPC), search results, and sales. To do so, we conduct both paid (PPC) and unpaid advertising campaigns, in which we utilize keyword research tools and techniques, structure google advertisements accordingly, focus on creating original content, thoroughly monitor ads, and provide monthly and quarterly reports to analyze performance data.
With a strongly optimized website, SEO and SEM allows for a brand to strengthen the relationship with their audience. Through SEO strategies, at GreenHouse Digital + PR, we’re capable of growing your brand to its fullest digital potential through both organic SEO and paid SEM strategies to optimize site visibility.
In support of social media platforms, it is helpful to utilize Customer Relationship Management (CRM) platforms. By doing so, your brand can effectively and efficiently direct customers to interact with you through preferred platforms.
In converting leads it’s important to maintain good communication and create strong relationships with your audience. Having a fully functional landing page is an excellent way to drive traffic, improve SEO, and build your brand. It allows for your audience to be taken directly to a product or service page. This provides your brand with a better opportunity to convert leads and build a strong customer base.
Visual and voice search via mobile or desktop enables any type of user to access your brands campaigns, social media platforms, and better yet, generate leads.
Regularly monitoring campaign performance to ensure they’re running properly is an important part of the success that GreenHouse offers. Prior to retargeting, we regularly monitor the performance of keywords and other attributes. In retargeting an ad, some important things to consider are: re-examining your network reach, optimizing your conversion tunnel, targeting an actionable tunnel, and ensuring that your landing pages are leading your audience to the correct product or service.
The purpose of tracking an ad is to measure the effectiveness and cost.
GreenHouse Digital + PR is focused on the design and construction industry with the addition of the building supply manufacturing industry. In dedication to expanding your digital footprint, the Digital Marketing team works diligently to provide a brand the opportunity to maintain its originality through the expansion of its digital presence.
Search Ads Management (SEM)
Social Media Services
Some of the yardsticks we use to measure your social media campaign’s progress:
For over two years, we have worked with Greenhouse Digital + PR in various capacities. They have provided multiple services to our small non-profit, from logo design to press releases to more complex prospectus designs, and helped us significantly with our social media presence. They have been an invaluable resource, offering excellent advice and guidance, and they’re always quick to respond and do whatever we need. I would highly recommend the Greenhouse team!