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Digital Marketing
Search Engine Marketing
Marketing
Search Engine Marketing
Change is constant as seen in the digital world, especially in search engine marketing. How search engines determine ad and organic rank and the algorithms themselves evolve as technology and consumer search and buying habits adapt to a more technological world. At GreenHouse Digital + PR, our team is on top of the evolution of search engine marketing and is equipped with leading technology to help elevate your SEM ads.
Change is constant as seen in the digital world, especially in search engine marketing. How search engines determine ad and organic rank and the algorithms themselves evolve as technology and consumer search and buying habits adapt to a more technological world. At GreenHouse Digital + PR, our team is on top of the evolution of search engine marketing and is equipped with leading technology to help elevate your SEM ads.
Change is constant as seen in the digital world, especially in search engine marketing. How search engines determine ad and organic rank and the algorithms themselves evolve as technology and consumer search and buying habits adapt to a more technological world. At GreenHouse Digital + PR, our team is on top of the evolution of search engine marketing and is equipped with leading technology to help elevate your SEM ads.
Individualized approach to each campaign.
At GreenHouse Digital + PR we conduct thorough research and provide you with a custom plan for your brand to successfully generate leads, increase brand awareness, increase website traffic, help drive sales, and bring your target audience through the buyers funnel.
Full audit to help determine strengths and weaknesses as well as areas of opportunity.
Conducting an initial SEM audit is important for us to better understand what is happening on each search engine platform. By doing so, we’re able to identify the objectives, strengths, weaknesses, areas of opportunities, and any additional strategy adjustments.
We also offer organic SEO strategies to help strengthen both organic and paid results.
In breaking down the SEO strategies, let’s observe the details of why these strategies are important in strengthening results. SEO allows for a brand to strengthen the relationship with their audience.
In measuring success through SEO, we observe overall engagement, leads, web results, click-through rates (CTR), cost per click (CPC), search results, and sales. To do so, we conduct both paid (PPC) and unpaid advertising campaigns, in which we utilize keyword research tools and techniques, structure google advertisements accordingly, focus on creating original content, thoroughly monitor ads, and provide monthly and quarterly reports to analyze performance data.
With a strongly optimized website, SEO and SEM allows for a brand to strengthen the relationship with their audience. Through SEO strategies, at GreenHouse Digital + PR, we’re capable of growing your brand to its fullest digital potential through both organic SEO and paid SEM strategies to optimize site visibility.
Fully optimized landing page creation to help convert leads. We can also incorporate your CRM system.
In support of social media platforms, it is helpful to utilize Customer Relationship Management (CRM) platforms. By doing so, your brand can effectively and efficiently direct customers to interact with you through preferred platforms.
In converting leads it’s important to maintain good communication and create strong relationships with your audience. Having a fully functional landing page is an excellent way to drive traffic, improve SEO, and build your brand. It allows for your audience to be taken directly to a product or service page. This provides your brand with a better opportunity to convert leads and build a strong customer base.
Visual and voice search, mobile and desktop.
Visual and voice search via mobile or desktop enables any type of user to access your brands campaigns, social media platforms, and better yet, generate leads.
Retargeting for higher conversions
Regularly monitoring campaign performance to ensure they’re running properly is an important part of the success that GreenHouse offers. Prior to retargeting, we regularly monitor the performance of keywords and other attributes. In retargeting an ad, some important things to consider are: re-examining your network reach, optimizing your conversion tunnel, targeting an actionable tunnel, and ensuring that your landing pages are leading your audience to the correct product or service.
Ad tracking
The purpose of tracking an ad is to measure the effectiveness and cost.
Industry Specific Expertise
GreenHouse Digital + PR is focused on the design and construction industry with the addition of the building supply manufacturing industry. In dedication to expanding your digital footprint, the Digital Marketing team works diligently to provide a brand the opportunity to maintain its originality through the expansion of its digital presence.
Search Ads Management (SEM)
Social Media Services
Some of the yardsticks we use to measure your social media campaign’s progress:
We create stunning visuals and strong messages that drive engagement and purchase intent. Even if you don’t sell products or services in-house, we know customers need information to make a purchase. We help guide customers through the purchasing funnel by identifying their needs and purchase intent. We identify the best channel for your audience and message, create ads and campaigns, and analyze results in order to determine the next steps.
What we don’t do….
Spend your money without getting results. How do we do that? By customizing your plan, listening to your needs, researching your audience behaviors, and making adjustments along the way.
What we don’t do….
Spend your money without getting results. How do we do that? By customizing your plan, listening to your needs, researching your audience behaviors, and making adjustments along the way.
Content Marketing
Marketing
WE HELP GUIDE BUYERS TO YOUR BRAND THROUGH GREAT CONTENT + SEO = SALES.
Prospective buyers actively research your category before making a considered-purchase decision. The more costly the purchase, the longer the consideration process.
We strategically guide these active buyers to your brand by nurturing their decision-making with smart, educational content — storytelling that answers the questions your prospects have at every step of their journey.
We understand not only your brand, but also the needs and wants of your various customer personas, from contractors to architects, designers to consumers.
Prospective buyers actively research your category before making a considered-purchase decision. The more costly the purchase, the longer the consideration process.
We strategically guide these active buyers to your brand by nurturing their decision-making with smart, educational content — storytelling that answers the questions your prospects have at every step of their journey.
We understand not only your brand, but also the needs and wants of your various customer personas, from contractors to architects, designers to consumers.
Lead Nurturing
Marketing
Our Lead Nurturing Program reduces the burden on your sales force by delivering highly qualified leads primed for conversion.
Our four-step process allows us to first identify relevant personas. We then target them through automated email campaigns with proven calls-to-action for valuable content like e-books, videos and whitepapers. This process shepherds a prospect 70% of the way through the sales cycle, so your leads are already educated and qualified by the time your sales force contacts them.
Lead Nurturing Measurement
We conduct a thorough analysis of your lead nurturing and email outreach campaigns to understand unique variances in personas and messaging strategies. Then, to enhance performance, we adjust messaging based on results.
Our four-step process allows us to first identify relevant personas. We then target them through automated email campaigns with proven calls-to-action for valuable content like e-books, videos and whitepapers. This process shepherds a prospect 70% of the way through the sales cycle, so your leads are already educated and qualified by the time your sales force contacts them.
Lead Nurturing Measurement
We conduct a thorough analysis of your lead nurturing and email outreach campaigns to understand unique variances in personas and messaging strategies. Then, to enhance performance, we adjust messaging based on results.
For over two years, we have worked with Greenhouse Digital + PR in various capacities. They have provided multiple services to our small non-profit, from logo design to press releases to more complex prospectus designs, and helped us significantly with our social media presence. They have been an invaluable resource, offering excellent advice and guidance, and they’re always quick to respond and do whatever we need. I would highly recommend the Greenhouse team!
N. Bakeman
EEBA
Get in touch
Get social
(815) 469-9100
© 2022, Greenhouse Digital + PR
Social Media
Marketing
Social Media
Don't underestimate the power of your social media presence. More than 50 million businesses have a Facebook Business Page. But not everyone has a unique posting and marketing strategy. Social media delivers instant brand messages to your audience and potential customers. Which is why we nurture them with great content, social media advertising, promotions, influencer marketing, and community building. This means they keep returning to your brand on their way to becoming loyal followers and passionate advocates.
When we develop a social media strategy, we make sure it represents your brand and aligns with your marketing campaigns and goals. We avoid posting just to remain relevant, or posting the same message on every social channel. Instead, we develop a customized plan that works for your brand, goals, messaging, and most importantly, your targeted audiences.