How GreenHouse Helps Our Clients Prepare for Tradeshow Season

For building product manufacturers, tradeshows like the AHR Expo and KBIS (Kitchen & Bath Industry Show) are pivotal opportunities to connect with industry professionals, showcase new products, and strengthen brand visibility. At GreenHouse Digital PR, we understand the stakes and work tirelessly to help our clients make the most of these events. Here’s how we prepare for the tradeshow season to ensure your brand shines.

1. Strategic Planning Months in Advance

Tradeshows are not just about showing up—they’re about showing up prepared. Our process begins months ahead of the event. We collaborate with clients to identify their goals, whether it’s generating leads, launching a product, or networking with key industry players. This strategic groundwork ensures every action we take is aligned with measurable outcomes.

We also research the event’s attendee demographics, key sessions, and speaking opportunities. For AHR Expo, known for attracting HVAC professionals, and KBIS, a hub for kitchen and bath innovations, we tailor our strategies to resonate with these specific audiences.

2. Creating Tailored Marketing Assets

Effective marketing assets are essential for standing out in a crowded tradeshow environment. We help clients develop customized materials that resonate with their target audience. This includes:

• Custom Brochures: Highlighting product features and benefits in a visually appealing format.
• Video Content: Short, engaging videos showcasing product functionality or customer success stories.
• Digital Displays: Eye-catching visuals and presentations designed for booth screens.

These materials enhance booth engagement and serve as valuable takeaways for attendees to remember your brand.

3. Building Pre-Show Buzz

Creating anticipation before the event is critical. Our team leverages a mix of digital PR strategies, including:

• Press Releases: Announcing new products, partnerships, or speaking engagements.
• Social Media Campaigns: Engaging followers with sneak peeks, countdowns, and event-related hashtags.
• Custom eBlasts to Trade Media: Sharing exclusive updates and event highlights with key industry publications.
• 1-on-1 Emails: Sending personalized invitations to industry contacts and prospective clients to visit the booth.

By driving awareness early, we ensure that your brand stands out in the crowded tradeshow landscape.

4. Supporting On-Site Activities

Once the show begins, GreenHouse provides comprehensive on-site support to ensure smooth execution. This includes:

• Getting Media to Your Booth:  Coordinating interviews with editors of major trade media outlets and other key members of the media.
• Content Creation: Capturing real-time updates, photos, and videos for social media.
• Live Engagement: Facilitate contests, giveaways, or live Q&A sessions to draw attendees to your booth.

The work doesn’t stop when the event ends. Following up is where real opportunities lie. We help clients analyze leads, nurture relationships, and extend the impact of their tradeshow presence through:

• Post-Show Reports: Highlighting metrics like booth traffic, social media engagement, and lead quality.
• Thank-You Emails: Sending personalized notes to attendees who visited the booth.
• Repurposed Content: Using event photos and insights for blogs, case studies, and future marketing campaigns.

Making Every Tradeshow Count

At GreenHouse Digital PR, we specialize in turning tradeshow appearances into impactful brand-building opportunities. Whether you’re gearing up for AHR Expo, KBIS, or another industry event, our tailored approach ensures your efforts deliver measurable results.

Let’s connect and make this season your most successful yet!