marketing@greenhousedigitalpr.com
Ensuring Growth in 2022 & Beyond
Our team will perform an expert analysis of all your marketing efforts, from public relations, content marketing to digital ads and social media. Then we will provide valuable feedback to help improve your strategy and start generating results.
Public Relations
Media relations
We recommend the most relevant and effective brand-awareness opportunities — both earned and paid — to drive interest through a blend of proven publicity tactics and calls-to-action.
We understand trade and consumer pain points, as well as purchasing triggers. As a result, our efforts translate into awareness of, and preference for, your brand.
GreenHouse leadership has more than 20 years of experience in trade journalism and a proven track record in public relations. Our agency has long-standing relationships with editors of top trade and consumer publications in the design and construction industry. These relationships have spurred coverage for our clients, resulting in thousands of print and online placements.
Each month, GreenHouse Digital + PR reviews 100+ consumer shelter and trade journals in search of editorial opportunities for our clients. We actively pursue editorial placements for product write-ups, as well as subject-matter expert interviews, project case studies, and bylined feature articles.
Client consultation and collaboration is of the utmost importance to our agency. We participate in regular conference calls on project status. We track our monthly media contacts and requests, and report key-metric performance results on a weekly, monthly or quarterly basis.
We support the business goals of our client-partners, using a blend of PR tactics:
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"We have worked with GreenHouse Digital + PR for over two decades. Their team has helped our company — a multinational corporation with roots in Scandinavia — establish a meaningful brand reputation in the U.S. market. Over the past year, the agency has also supported us in social media strategy and content, for an omni-channel approach."
Steven Thai- Corporate Communications Manager, Uponor
Public Relations
Media tours
A media tour is an opportunity to meet with key media targets to maintain existing relationships and build new contacts.
Our agency schedules in-office visits with key publishers, connecting your brand with trade, design or shelter editors, representing multiple outlets; e.g., sister publications.
We take your brand's story directly to editors/influencers with substantive presentations that summarize the state of the market, current and upcoming initiatives, new and upcoming product launches, and brand perspectives on industry trends.
This is the ultimate way to deepen relationships with publications in a more relaxed, friendly and focused setting (than a typical trade show).
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"Greenhouse was an excellent partner to the QuickDrain and Oatey team during our 2019 media tour. At a time when we were reinvigorating our QuickDrain brand, Greenhouse provided invaluable media connections and visibility by leveraging their years of expertise and deep media relationships. At the same time, they helped us to further introduce the larger Oatey organization to the media. I would recommend Greenhouse to anyone looking to expand their visibility through media relations."
Katherine Lehtinen - Vice President Brand & Digital Marketing, Oatey Company
Public Relations
Trade show support
Our team has a proven track record in obtaining one-on-one media appointments at the industry’s biggest trade shows, such as the Kitchen and Bath Industry Show,International Builders’ Show, AHR Expo, ASPE, etc.
Our agency will work with you to develop impactful and engaging pre-show media outreach, arrange one-on-one media appointments, and handle post-show media follow-ups.
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"We have worked with GreenHouse Digital + PR for over two decades. Their team has helped our company — a multinational corporation with roots in Scandinavia — establish a meaningful brand reputation in the U.S. market. Over the past year, the agency has also supported us in social media strategy and content, for an omni-channel approach."
S. Thai - UPONOR
Marketing
Content marketing
WE HELP GUIDE BUYERS TO YOUR BRAND THROUGH GREAT CONTENT + SEO = SALES.
Prospective buyers actively research your category before making a considered-purchase decision. The more costly the purchase, the longer the consideration process.
We strategically guide these active buyers to your brand by nurturing their decision-making with smart, educational content — storytelling that answers the questions your prospects have at every step of their journey.
We understand not only your brand, but also the needs and wants of your various customer personas, from contractors to architects, designers to consumers.
We then develop and deliver memorable content that showcases your brand’s solution and solves your audience’s problems through…
We also actively research editorial opportunities, such as feature articles, interviews, webinars, etc.
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"Saniflo has received many positive comments regarding its case studies. The process for us is very simple, as we just need to provide basic information to Greenhouse. From the first contact approach, to the phone interview, to the completion of the case study: Greenhouse’s team is very thorough when working with end-users and plumbers on these projects. The questions they ask are right on point, ensuring detailed case studies that provide enough technical information to showcase a particular product. We are very satisfied with their work and the end result."
J. Pachas - SFA SANIFLO INC.
Marketing
Digital marketing
Your digital footprint is more than your website. You want to be able to reach as many customers and potential leads as possible and the best way to do so is through social media and paid advertising.
Social Media
Don't underestimate the power of your social media presence. More than 50 million businesses have a Facebook Business Page. But not everyone has a unique posting and marketing strategy. Social media delivers instant brand messages to your audience and potential customers. Which is why we nurture them with great content, social media advertising, promotions, influencer marketing, and community building. This means they keep returning to your brand on their way to becoming loyal followers and passionate advocates.
When we develop a social media strategy, we make sure it represents your brand and aligns with your marketing campaigns and goals. We avoid posting just to remain relevant, or posting the same message on every social channel. Instead, we develop a customized plan that works for your brand, goals, messaging, and most importantly, your targeted audiences.
Social Media Services
Some of the yardsticks we use to measure your social media campaign’s progress:
We create stunning visuals and strong messages that drive engagement and purchase intent. Even if you don’t sell products or services in-house, we know customers need information to make a purchase. We help guide customers through the purchasing funnel by identifying their needs and purchase intent. We identify the best channel for your audience and message, create ads and campaigns, and analyze results in order to determine the next steps.
What we don’t do….
Spend your money without getting results. How do we do that? By customizing your plan, listening to your needs, researching your audience behaviors, and making adjustments along the way.
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"For over two years, we have worked with Greenhouse Digital + PR in various capacities. They have provided multiple services to our small non-profit, from logo design to press releases to more complex prospectus designs, and helped us significantly with our social media presence. They have been an invaluable resource, offering excellent advice and guidance, and they’re always quick to respond and do whatever we need. I would highly recommend the Greenhouse team!"
N. Bakeman - EEBA
Marketing
Lead nurturing
Our Lead Nurturing Program reduces the burden on your sales force by delivering highly qualified leads primed for conversion.
Our four-step process allows us to first identify relevant personas. We then target them through automated email campaigns with proven calls-to-action for valuable content like e-books, videos and whitepapers. This process shepherds a prospect 70% of the way through the sales cycle, so your leads are already educated and qualified by the time your sales force contacts them.
Lead Nurturing Measurement
We conduct a thorough analysis of your lead nurturing and email outreach campaigns to understand unique variances in personas and messaging strategies. Then, to enhance performance, we adjust messaging based on results.
Marketing
Web services
Websites are usually one of the first touch points for anyone looking for additional information about a brand.
Your leads and current customers use your site to find valuable information before making a purchase or when needing a resource guide for the services and products they have already invested in. This is why we offer design, content, and SEO services for your most important marketing asset.
Search Engine Optimization
You might have the best widget or doodad in the industry, but if your site is not landing on the first page of a search engine, the chances of potential buyers finding you are slim.
Through our expert knowledge of all things SEO, we will perform an in-depth analysis of your current website and digital presence and design a plan that focuses on what you need, rather than a one-size-fits-all method.
We focus on:
Off-site Optimizations
Website Design
When it’s time to give your website a face lift or a complete demo-and-rebuild, we will happily create a blueprint that we think will best work with your goals. Each website build is upon consultation.
Landing Pages
We create stunning and effective landing pages designed to provide information to site visitors and increase lead capture. Whether running a social media campaign or a paid ad, new product launch, or even general information, we design landing pages with a purpose.
Microsites
Just like our landing pages, we can create a microsite to promote a product, project or campaign. Microsites may have multiple pages and provide more information than a landing page. Clients choose a microsite when they are in need of a stunning or more intuitive design in a faster turnaround time than a complete site build.
Content Marketing
As noted, content is key to a compelling website. Because we know the search engines love fresh content, we will make sure your website has what it needs to rank high. Such content includes:
Media Rooms
Each client receives their own custom media room. This is a specially designed site where we host all of your blogs, case studies, presses, media kits, and other important information we share not only with editors, but also anyone else who needs it. Not only are these pages useful when pitching to editors, but they also help direct visitors back to your website — one of the factors that helps increase your SEO ranking.