Finding is the right influencer for your brand is essential to the success of influencer marketing.
- Be sure to asses the relevancy of an influencer before jumping into a partnership. Is their content and topic relevant to your audience? Are their followers a part of your target audience in terms of demographics and location?
- Determine the quality of their influence before partnering: What is their potential reach and level of engagement. Is their content in line with your brand’s look, tone, and values?
- Spot FAKE followers: Some influencers buy likes and fans. An influencer with a low engagement rate but a large account is usually an indication of fake followers.