Our Lead Nurturing Program reduces the burden on your sales force by delivering highly qualified leads primed for conversion.
Our four-step process allows us to first identify relevant personas. We then target them through automated email campaigns with proven calls-to-action for valuable content like e-books, videos and whitepapers. This process shepherds a prospect 70% of the way through the sales cycle, so your leads are already educated and qualified by the time your sales force contacts them.
Lead Nurturing Measurement
We conduct a thorough analysis of your lead nurturing and email outreach campaigns to understand unique variances in personas and messaging strategies. Then, to enhance performance, we adjust messaging based on results.