PUBLIC RELATIONS PRICING
We offer a range of custom Public Relations / Content Generation Packages (PR retainers) to cater for different budgets and goals.
Retainer Rates can range from $2,700 to $9,630 per month (USD), covering ongoing support (depending on client needs)
* Our PR Retainer requires a minimum commitment of 12 months because this is the minimum amount of time required to deliver meaningful change in awareness & perceptions. However, for additional peace-of-mind and flexibility, we offer a 3 month trial period prior to the start of all PR retainers. This gives enough time to establish and test the working relationship and to ensure both parties are happy to proceed with a 12 month engagement.
* Retainer Terms: To begin support on retainer, we simply require receipt of a fee equaling one month’s support up front (most firms require six), with the fee for each ensuing month due at the end of that next 30-day period.
Media Relations Target Market Options/ Add-ons
- Trade Media Relations (Plumbing + HVAC, Residential/Commercial Building, Pumps, Tile/Flooring, Hardware + Building Supplies, etc.)
- Local Media Relations
- Consumer / Other Vertical Markets
Standard Trade Media Relations Packages:
- SEED: Starting at $2,000 per month
- SPROUT: Starting at $3,500 per month
- GROW: Starting at $6,000 per month
*depending on the size of your company, number of products, goals etc.
* does not include content.
Ad Hoc Content Writing Services
- Press Release Development + Distribution (1,000 words) | $1,500
- Press Release Distribution Only | $750
- Media Advisory (±500 words) | $600
- Fact Sheet (±500 words) | $600
- Testimonial (±500 words) | $600
- Mini-case study (750-1,000 words) | $1,200
- Case Study Feature (1,500-2,000 words) | $2,000
- Bylined Thought-Leadership Feature Article (750-1,000 words) | $1,000
Ad Hoc PR Wire Services
- Consumer Syndicated Feature
- PR Newswire Posting
- PR Web Posting