A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built.
Social Media KPIs Your Business Needs To Track (Part 2): The KPIs That Really Matter.
In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is
4 Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained
Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond
3 Important ROI Calculations All Social Media Managers Need to Know
Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media
Social Media Trends in 2019: What it Means for B2B Brands
It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world,
Expert Tips on Navigating Facebook and Instagram
Are you baffled by social media’s constant changes? Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book? Me too! Let’s downshift…
Using Instagram Stories and IGTV for Brand Awareness
If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone. Eight out of every 10 of us
LinkedIn Debuts New Design; Shifts Advertising/Targeting Options
As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are
How to Handle Negative Attention on Social Media
You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your