marketing@greenhousedigitalpr.com
Another trade show season is in the books, and at GreenHouse Digital PR, we’re reflecting on the value our clients gained from AHR in Orlando and KBIS/IBS in Las Vegas. Trade shows are a powerful opportunity for companies to showcase their latest innovations, build relationships, and generate media coverage—but only if they’re approached with a strategic plan.
The Power of Pre-Scheduled Booth Appointments
One of the most valuable services we provide to our clients during trade shows is scheduling booth appointments with key media contacts before the show begins. Rather than relying on chance encounters or hoping an editor happens to stop by, these scheduled meetings ensure your company gets dedicated time with industry-leading journalists, editors, and publishers.
During these appointments, our client walks the media through the booth alongside our team, highlighting new product innovations and sharing key messaging. This structured approach ensures that:
- Your company’s story is told clearly and compellingly, giving Journalists the full picture of what makes your products stand out.
- Your brand stays top-of-mind – With hundreds of booths competing for attention, a focused, one-on-one interaction helps your company make a lasting impression.
- Opportunities for trade magazine features increase – Editors often use these meetings to gather information for post-show articles, trend reports, and upcoming editorial features.
Media Coverage and the Value of PR at Trade Shows
Editors and publishers attend trade shows to discover the latest industry trends and innovations but have limited time to cover everything. Without a structured approach, companies may miss the chance to be featured in key industry publications. That’s why having a PR partner like GreenHouse is so beneficial.
By ensuring your company has scheduled time with top media contacts, we help secure valuable coverage in trade publications that reach your target audience. These features can lead to:
- Greater brand visibility in the industry
- Increased credibility by being recognized in respected publications
- More website traffic and inbound leads as potential customers see your products featured post-show
Additionally, our team stays on-site to facilitate impromptu media interactions and networking opportunities, helping to maximize every possible PR opportunity at the event.
Beyond the Booth: The Long-Term Benefits of PR Support
While trade show media appointments are crucial, their impact doesn’t stop once the show floor closes. After each event, GreenHouse provides clients with a detailed post-show report outlining:
- Which media contacts attended the appointments
- Key discussion points and takeaways from each meeting
- Future opportunities for the client to be a resource (e.g., follow-up interviews, inclusion in upcoming articles, expert commentary requests)
This ensures that companies don’t just generate short-term buzz at a trade show but also build long-term relationships with the media that can lead to ongoing coverage throughout the year.
Final Thoughts
AHR, KBIS, and IBS 2025 were incredible opportunities for our clients, and we were proud to support them in making the most of their trade show experience. By strategically scheduling media appointments, facilitating meaningful conversations, and providing post-show insights, GreenHouse helps brands maximize their exposure and industry influence.
If your company plans to exhibit at an upcoming trade show, now is the time to start thinking about your PR strategy. Let’s talk about how GreenHouse can help you make the most of your investment and secure the media coverage your brand deserves.
