AI and What it Means for Building Product Marketing and Communications Professionals

There has been a lot of talk about artificial intelligence (AI) recently—and for good reason. If you’re reading this, you’ve probably heard about ChatGPT. According to HubSpot, the

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 Social Media Marketing for the Building Industry

It’s an exciting time as we are seeing the building industry experience significant growth, with more technology being introduced each and every day. Increased trends in social media

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SEO + PPC Integration and Why You Need to Implement This Now

We’ve all heard the stories of companies that have grown through the power of search engine optimization (SEO) and paid search advertising (PPC). These two powerful marketing channels

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