.st0{fill:#FFFFFF;}

Marketing, Public Relations

5 Reasons Why Podcasts Should Be a Part of a Trade PR Strategy

 July 21, 2025

By  admin

Subscribe

Join our community to get our leading building insights, tips, and strategies delivered right to your inbox!

In today’s increasingly targeted media landscape, building product brands are rethinking how they connect with their audiences. Podcasts have emerged as a powerful platform for visibility, education, and trust-building, particularly within technical and B2B industries.

At GreenHouse, we’ve secured podcast placements for building product manufacturers on leading trade media podcasts like Supply House Times’ And So It Flows and Mechanical Hub’s Appetite for Construction. These platforms give our clients’ product experts the opportunity to share insights through unscripted, authentic conversations.

Whether your focus is water conservation, HVAC innovation, or smart building systems, podcasts provide a compelling way to engage the right audience, in the right tone, at the right time. Here are five reasons on how podcasts can support your brand’s goals:

  1. Reach Niche, High-Value Audiences

From plumbing to HVAC to sustainable construction, podcasts are catering to highly specialized professionals. These podcasts don’t have casual listeners as their audience. Instead, these listeners can include contractors, engineers, specifiers, and facilities managers looking for insight and innovation.

  1. Share Product Benefits in a Human, Relatable Way

The informal, conversational nature of podcasts makes them ideal for showcasing real-world product impact. For example, we recently secured an appearance for our clients’ product expert to discuss solutions for overcoming barriers to water reuse in plumbing systems.

This episode positioned the brand as a knowledgeable voice in plumbing innovation without sounding like a sales pitch.

  1. Perfect for Complex or Technical Topics

Podcasts are one of the few platforms not limited by character counts or ad formats. This makes them perfect for exploring regulatory considerations, performance specs, or nuanced product value propositions.

Another recent interview,  secured by our team, featured a plumbing and piping manufacturer exploring how systems thinking contributes to sustainability goals in modern buildings. It demonstrated how brands can participate in industry-wide conversations without solely promoting their products.

  1. SEO-Boosting Content with Long-Term Value

Most podcasts publish episode transcripts, show notes, and backlinks to the companies they feature. These backlinks contribute to high SEO rankings and help boost brand discoverability for months (or even years) after an episode airs.

  1. Spin One Interview Into Many Content Assets

Podcast interviews are content goldmines. With just one recording, you can create:

  • Blog recaps (like this one!)
  • Social media video clips
  • Newsletter content

This gives you and your client content ideas that support both marketing and sales efforts.

How Building Product Brands Can Get Started with Podcasts

1. Partner with a PR agency: Work with experts who can pitch your subject matter experts and topics to the right podcast hosts.

2. Be a Guest Expert: Feature your engineers, executives, or product managers as guest experts. The focus should be on insights, solutions, and industry trends, not just product specs.

3. Sponsor the Right Shows: Sponsorship of trusted industry podcasts can enhance visibility and reinforce brand credibility.

We Help Building Product Brands Get Heard — Literally

At GreenHouse, we specialize in helping B2B building product companies land impactful podcast placements and turn them into broader PR wins. From scripting and media outreach to repurposing interview content, we do it all.

Let’s talk about how podcasts can amplify your brand’s voice.

Subscribe

Join our community to get our leading building insights, tips, and strategies delivered right to your inbox!