marketing@greenhousedigitalpr.com
When you think about public relations or marketing for building product brands, product award programs may not be the first tactic that comes to mind — but they should be on the list. Awards have a unique way of cutting through the noise in a crowded industry, offering credible third-party recognition that can benefit your brand in more ways than one.
At GreenHouse Digital + PR, we help building product manufacturers identify and pursue the right industry award opportunities. From tracking deadlines and submission requirements to writing winning entries and managing logistics, our team handles the process from start to finish. We’ve seen firsthand how awards can strengthen a brand’s reputation, visibility, and overall marketing story.
Our clients have had great success earning recognition from programs like Good Housekeeping Home Reno Awards, Best of KBIS, BUILDINGS Product Innovation Awards, Consulting-Specifying Engineer Product of the Year, Pro Builder MVP Awards, and Facilities Maintenance Decisions’ Readers’ Choice Awards.
Why Awards Still Matter in 2025
Industry Validation
An award from a respected organization tells specifiers, contractors, and decision-makers that your product or company meets high standards. Whether it’s innovation, sustainability, or overall design excellence, that kind of recognition builds credibility in a way ads or marketing claims alone can’t.
Exposure in the Right Places
Many award programs are hosted by leading trade publications or industry associations. Winners and finalists are often promoted through websites, email newsletters, social media, and trade show coverage — putting your brand in front of the audiences that matter most.
Search and SEO Benefits — Especially as AI Evolves
A benefit that’s becoming more important every year: search visibility. When your product or brand is featured on trusted industry websites — a winner’s gallery, a digital magazine, or a trade association blog — those mentions help improve your SEO. They build backlinks from high-authority sources, which can improve your ranking in Google searches.
More importantly, AI-driven search tools, like Google’s Search Generative Experience (SGE), ChatGPT, and voice assistants, are increasingly trained to scan content from reputable, expert-led domains. That means the more often your brand shows up in credible industry publications, the more likely you are to appear in AI-generated answers or summaries when people search for products in your category.
Being listed as a “Top Product Winner” or “Editor’s Pick” on respected platforms gives search engines and AI models a strong signal that your product is relevant and trustworthy.
How GreenHouse Helps Building Product Brands Win
We don’t just suggest awards — we strategically pursue the ones that align with your brand, product story, and audience. Here’s how:
1. We Identify the Right Competitions
There are dozens of awards in the architecture, construction, interior design, and facilities space. We monitor award cycles and deadlines throughout the year and match opportunities to your goals — whether you’re launching a new product, spotlighting a sustainability initiative, or nominating a leader in your organization.
We focus on programs that are respected, well-aligned with your vertical, and provide long-term value, not just one-time wins. We also look for emerging opportunities that might be specific to your niche.
2. We Craft Submissions That Resonate
A successful award entry is clear, well-documented, and rooted in the program’s values. We work with your team to gather technical details, use cases, and testimonials. We then shape those materials into a submission highlighting what makes your product or company stand out.
Whether it’s showing how a product improves accessibility in healthcare spaces or documenting sustainability improvements in manufacturing, we focus on what matters most to the judges.
3. We Handle the Tracking
Managing awards takes time, and it’s often a low priority for internal teams juggling trade shows, product rollouts, and campaigns. We take care of timelines, entry platforms, formatting, supporting visuals, and follow-ups. If your product is shortlisted or wins, we help you get the most out of it — from press alerts and media outreach to booth signage and social content.
Real-World Results
We recently helped a client win BUILDINGS Product Innovation Award by highlighting the product’s practical benefits for facility managers. The recognition led to coverage on BUILDINGS.com and in key industry newsletters, giving the product immediate visibility among specifiers and decision-makers.
The award also provided lasting value by generating backlinks from a trusted industry source, boosting the client’s search visibility and helping their product page rank higher in relevant search results.
Industry awards are a smart way to build credibility, expand your reach, and support your brand’s digital footprint. As AI tools continue to reshape how people search for and evaluate products, it’s more important than ever to show up in places that signal quality and trust. Award wins , especially from respected organizations, help you do exactly that.
If you’re unsure which programs are worth your time or need a partner to manage the process, we can help. At GreenHouse, we treat awards as part of a larger communications strategy, and we’ve got a track record of helping brands earn recognition that leads to real business value.
