Brace yourself… Because here’s a look at a few of the social media changes and updates we saw in 2019. Seemingly, each week social media brand managers were
Six Social Media Tips For a Successful 2022 AHR Expo
(Updated 1/26/2022) How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and
How Social Media Marketing Can Help Grow Your Building Products Brand
Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it
Five Steps to Develop a Social Media Content Strategy for Commercial and Residential Building Suppliers
What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having
What is Social Listening and Why is it Important?
A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built.
Social Media KPIs Your Business Needs To Track (Part 2): The KPIs That Really Matter.
In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is
4 Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained
Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond
Social Media Marketing Budget Breakdown: Develop a Comprehensive Plan for Future Success
Great! You have an amazing social media strategy all mapped out. Now what? Your social media budget is what comes next. Creating a solid social media budget can
3 Important ROI Calculations All Social Media Managers Need to Know
Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media
Social Media Trends in 2019: What it Means for B2B Brands
It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world,