In the wake of quarantines and social distancing, there is no denying the value of your brand’s website and digital presence.
These eight questions will help you determine if you need to update your website for 2021:
1. Is your website optimized for lead development?
Lead generation is the most important aspect of marketing. Your website can be a key tool in obtaining leads to take to your sales team. A great way to obtain customer contacts is with content offers such as ebooks, guides and whitepapers.
2. Does your website have a “FAQs” page?
Your customers rely on you to solve their technical queries. A frequently asked questions page that is user-friendly and offers solutions to common questions and issues is an absolute must-have for building-product manufacturers.
3. Are you using your website as an online product catalog?
A lot of building product websites are optimized for a beauty contest as opposed to what their audience is really looking for: answers to their questions and a clear path to specifying and purchasing the products they need.
4. Are you using your blog page for inbound marketing?
Your blog page is a great way to generate leads. You can use your blog as a portal to other content offers with a call to action or even a pop-up such as “Download the complete guide.”
5. Is your website mobile friendly?
Put yourself in your audience’s shoes. You’re on the job site and you’re trying to troubleshoot, what do you do? You use your cellphone to google the solution. A mobile-friendly website plays a big role in your Google ranking and SEO score. Make sure your brand shows up for those “on the job” search queries.
6. Are you thinking about your audience?
Does each audience (designers, architects, contractors, engineers, homeowners) have a page geared towards their interests and pain points? Most brands are aware that their audiences have unique pain points and product features that get their attention.
7. Is your website easy to navigate?
Ever visited a website and felt overwhelmed because you’re not getting the information you need in a fast, efficient way? Don’t let your brand fall under that category.
8. Does your website feature videos, case studies, how-to-installation videos, product demos, and customer testimonials?
A key strategy right now would be to focus less on selling and build campaigns to drive awareness. Your site should focus on educating customers and demonstrating how you can solve their problems. How? With content marketing.
Content marketing is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. If you’re not currently investing in search ads, now is a great time to focus on your content marketing strategy to drive organic traffic and nurture leads through the buyer’s journey.
We offer website services from web development through copywriting and content development. Let’s talk about how GreenHouse Digital + PR can support your new website.