As 2025 comes to a close, it is helpful to look back at the topics that shaped conversations in the building industry. The following blogs were among the most read this year, and each one reflects an important shift in how brands communicate, show expertise, and build visibility. The summaries below capture the core ideas and offer simple ways you can use these insights to strengthen your marketing and PR efforts in 2026.

1. What Is GEO and Why PR Must Lead This Strategy

This blog introduces Generative Engine Optimization, a concept that focuses on how AI tools gather and present information. GEO encourages brands to create clear, credible, and structured content that AI identifies as reliable. This includes press releases, interviews, articles, blogs, and any content that helps define your expertise.

How to use this in 2026:

Evaluate your current content library and identify gaps in clarity, authority, and consistency. Focus on building a steady stream of expert content that reinforces your leadership within your category. GreenHouse can guide GEO planning and help ensure your content performs well in AI-powered search environments.

2. Why Your Brand Needs a Blog

This post explains the long-term value of a consistent blog program. Blogging supports awareness, strengthens search visibility, and provides material that can be repurposed across social media and email. A steady blog cadence also helps establish your brand as a trusted resource for customers and partners.

How to use this in 2026:

Set a realistic publishing rhythm and focus on topics that offer clarity around product use, installation, industry trends, or problem-solving. GreenHouse can support planning, drafting, and optimizing content to make your blog a reliable driver of visibility.

3. Boosting Your Brand Visibility Through Construction Trade Industry Awards

This article highlights how award programs influence credibility within the construction and building products space. Award recognition signals quality and innovation, and it often leads to valuable coverage in respected trade outlets.

How to use this in 2026:

Identify awards that align with your brand and create a simple submission plan for the year. When recognition occurs, use it across press, social media, and web content to reinforce your expertise. GreenHouse can manage research, application development, and promotion.

4. What Caught Our Eye at NeoCon 2025: Storytelling Strategy Every Building Product Marketer Should Know

This blog outlines the storytelling themes that were present on the NeoCon show floor. Brands leaned into clear origin stories, sustainability commitments, and visual cues that helped visitors understand purpose and value. These themes supported more meaningful conversations and created opportunities for stronger brand recall.

How to use this in 2026:

Review your current messaging to ensure your story is clear and easy to understand. Highlight your strengths through clear language, simple proof points, and purposeful visuals. GreenHouse can assist with message development and content programs that help your story stand out at events, in media, and online.

5. Five Low-Lift Video Content Strategies to Engage Your Audience

This post outlines five video approaches that can be produced with minimal resources. Short clips from jobsites, quick explainers, testimonials, behind-the-scenes stories, and repurposed footage can all help audiences learn about your brand in a more direct and memorable way.

How to use this in 2026:

Select a limited set of video types that align with your goals and start building a library that can be used across multiple platforms. GreenHouse can support scripting, editing, and integration into your broader content strategy.

Looking Ahead to 2026

These five topics reflect the continued importance of simple, clear, and credible communication. They also demonstrate the significant opportunities that exist for brands that invest in high-quality content programs, supported by a robust PR strategy. GreenHouse is committed to helping building industry brands stay visible, relevant, and trusted as the landscape evolves.

In 2025, we also launched our new video series, The PR Blueprint. This monthly series offers practical PR insights and trends for the building industry. It is designed to provide marketing and communications teams with simple tools they can apply immediately.

Watch the series here: https://greenhousedigitalpr.com/about/the-pr-blueprint/