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KPI
February 19, 2020
FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees from across the globe, with more than 500,000 square feet of exhibit space featuring everything that is new in the industry. This year the GreenHouse Digital + PR team walked the show floor looking to connect with other marketing professionals and find our favorite booths to highlight in our “AHR Top Picks” series on social media. […]
February 6, 2020
Why Facebook, LinkedIn and Instagram are the most important social channels for brands in the design and construction industry. A crucial part of building a social media strategy is to identify the right social media channels for your brand’s advertising. Many companies make the mistake of using every single channel social media has to offer, but don’t really know why they’re advertising on each. Marketers then struggle to find the […]
January 23, 2020
The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies. Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]
September 13, 2019
Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media ROI (return on investment). An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business […]
October 10, 2019
Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond to companies that push products and sales anymore; instead, they want their favorite brands to join in the conversation and prove their value by building relationships and telling their stories. But how can you ensure that your company is sending the right message […]
October 18, 2019
In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is to build brand awareness and to target as many qualified users as possible. Reach includes KPIs like follower count, impressions, social mentions and share-of-voice. It’s important to remember that even though your content might reach thousands of followers, it doesn’t mean it […]