The Goals:Oatey’s goals were fourfold:Education: Provide valuable how-to content, best practices, and troubleshooting guides.Thought leadership: Position Oatey as the authority in plumbing applications.SEO and traffic growth: Use blog
How to promote your online blog: A guide for Building Product Manufacturers
When planning your blog content, it’s important to consider what you want it to accomplish, as a company. More often than not, the primary goal is to drive
SEO and the Impact on Your Content
Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?) or looked in a newspaper. Pre-Internet SEO – search