The Goals: Oatey’s goals were fourfold: Education: Provide valuable how-to content, best practices, and troubleshooting guides. Thought leadership: Position Oatey as the authority in plumbing applications. SEO and
Using Content Marketing to Reach Your Audience
Content marketing is any source of educational or entertaining material that provides value to an audience. Examples of content marketing include blogs, white papers, videos, infographics, and podcasts
SEO and the Impact on Your Content
Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?) or looked in a newspaper. Pre-Internet SEO – search