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media relations
February 19, 2020
FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees from across the globe, with more than 500,000 square feet of exhibit space featuring everything that is new in the industry. This year the GreenHouse Digital + PR team walked the show floor looking to connect with other marketing professionals and find our favorite booths to highlight in our “AHR Top Picks” series on social media. […]
February 6, 2020
Why Facebook, LinkedIn and Instagram are the most important social channels for brands in the design and construction industry. A crucial part of building a social media strategy is to identify the right social media channels for your brand’s advertising. Many companies make the mistake of using every single channel social media has to offer, but don’t really know why they’re advertising on each. Marketers then struggle to find the […]
January 23, 2020
The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies. Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]
March 2, 2019
As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating a brand’s competitive advantages and how its product offering can meet real-world application challenges. One effective way to illustrate a brand’s value proposition is by using a case study to showcase how a product fulfilled a need or solved a design or […]
March 19, 2019
Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands are now competing more than ever to get their article pitch or story noticed by an editor (forget being published). The problem may a shortage of journalists, but that debate can be had another day. The real issue here, is how brands […]