Generative AI is changing how people search online and how brands are discovered, understood, and trusted. As generative AI continues to evolve, these shifts accelerate. GreenHouse has been
Our Top 5 Blogs of 2025 and How These Ideas Can Support Your 2026 Strategy
As 2025 comes to a close, it is helpful to look back at the topics that shaped conversations in the building industry. The following blogs were among the
GF Building Flow Solutions (Uponor), Traditional Media Relations – 2024 Walk for Water Sponsorship
The Goals: The primary goal of the local media relations campaign with Water Mission was to Highlight GF Building Flow Solutions (Uponor) as a key sponsor of the
Oatey Co. Trade Show Media Relations, National Kitchen & Bath Association’s Annual Kitchen & Bath Industry Show
The Goals: Oatey Co. Trade Show Media Relations, National Kitchen & Bath Association’s annual Kitchen & Bath Industry Show: Maximize the Oatey brand’s visibility, credibility, and media coverage
How do you know whether trade media relations is a fit for your building product brand?
Do you think your company could do a much better job of “getting the word out?” That phrase always begs the question: “getting the word out” about what?
Relationships Matter…Bring Publicity to your Client
Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands
A Case For Case Studies
As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating