Public Relations, SEO

How PR Strategy Impacts SEO Performance & How SEO Can Impact PR

October 16, 2024
Helen Tran

Public relations (PR) and search engine optimization (SEO) are two distinct but interconnected disciplines ...

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Public Relations

What is a Media Tour (and what does one look like?)

May 21, 2024
Helen Tran

In the ever-evolving public relations landscape, a media tour has been an instrumental strategy ...

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Content Marketing, Marketing, Social Media

4 Ways Building Product Manufacturers Can Use Pinterest for Marketing  

March 23, 2022
Helen Tran

What is Pinterest? How is it useful for building product manufacturers? In comparison to ...

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Social Media

The ROI of Social Media 

March 9, 2022
Helen Tran

Businesses have operated online more than ever before. The costs of marketing online can ...

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