Public relations and media relations are two related but distinct disciplines in the field of communication. While both aim to promote a positive image of a company or
Why Building Product Manufacturers Should Consider Hiring a PR Agency
Imagine the immense potential and countless growth opportunities that await building industry companies that effectively harness the power of public relations. With the right PR strategy and expertise,
Strategic Partnerships for Building Product Manufactures
In the dynamic and competitive landscape of the building manufacturing industry, partnerships have emerged as a powerful tool for companies seeking to innovate, expand their market reach, and
What We Learned at the AHR Expo
As a building product manufacturer, staying ahead in a rapidly evolving industry requires innovative solutions and strategic brand positioning. That is why trade shows are a valuable platform
Five Valuable Tips to Write an Enticing Press Release
Whether you’re opening a new facility, acknowledging a promotion, or releasing a new product, getting your press release in the hands of the media can boost your company’s
How to Land a Guest Blog in the Top 10 Most Read Articles on a Trade Media Website
Guest blogging, also called “guest posting,” is writing content for another company’s website. Guest blogging on contractor trade media websites is an excellent way for building product manufacturers
Harness the Power of Public Relations to Grow Your Sales of Building Products
If you are willing to invest your time and effort into it- media relations can be a powerful tool that benefits your business by increasing awareness within the
Handy Guide to Making Tradeshow Appointments with Media
It might be close to the holiday season, but what is also around the corner? Tradeshows! Whether held in person or virtually, tradeshows allow an exhibiting organization to
How do you know whether trade media relations is a fit for your building product brand?
Do you think your company could do a much better job of “getting the word out?” That phrase always begs the question: “getting the word out” about what?
What to know about PR and Search
The majority of online traffic is driven by search engines, and even though paid search is necessary to reach a wider audience, organic search results tend to receive