As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market
Social Media Trends in 2019: What it Means for B2B Brands
It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world,
LinkedIn Debuts New Design; Shifts Advertising/Targeting Options
As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are
How to Handle Negative Attention on Social Media
You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your