How to Get General Contractors to Switch to Your Products

Want to become more effective in your messaging and marketing to general contractors? Let’s break down the role of these decision-makers, understand what drives their purchasing decisions and

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4 Ways Building Product Manufacturers Can Use Pinterest for Marketing  

What is Pinterest? How is it useful for building product manufacturers? In comparison to social media apps like Instagram or Facebook, Pinterest is a visual discovery engine for

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The ROI of Social Media 

Businesses have operated online more than ever before. The costs of marketing online can be high, so it is important to think of ways to maximize spending. Businesses

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iOS Updates: How to Minimize the Impact on Digital Advertising

Innovation is the core of Apple’s success, catapulting the company’s rank to one of the most influential companies in consumer electronics. Its revolutionary products focus on the user

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5 Tactics to Determine the Best Social Media Platform and Content Mix for Your Business

Social media is an extensive web that only continues to grow. With new social media platforms popping up regularly, it can be difficult for a business to keep

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Social Media Video: Step Up Your Strategy

Videos most likely make up a good portion of your social media strategy. However, in order to create desirable results, there are important dos and don’ts of sharing

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Best Social Media Content For Building Product Manufacturers

Social media is an ever-evolving game. As a company, it is important to stay on top of the trends that make sense for your industry. In the building

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4 Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained

Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond

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3 Important ROI Calculations All Social Media Managers Need to Know

Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media

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Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world,

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