A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define your customer’s unique pain points, which is critical to defining
Free Guide: Coaching B2B sales staff on utilizing social media as a sales tool
Virtual selling has become the new norm, so marketers have a unique opportunity to demonstrate the value of marketing collateral and social media engagement to sales teams. This
Free Guide: Addressing Supply Chain Shortages
It is a well-known issue that many areas of the manufacturing and building supplies industries are facing shortages. The dramatic shift in consumer lifestyle during the pandemic created
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
Why You Should Prioritize Video for Your Social Media Platforms
From Instagram stories and reels to Youtube videos, social media channels prioritize video content on their platforms. Most businesses understand the importance of having a social media presence,
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market
4 Marketing Ideas for Building Product Manufacturers this Father’s Day
Father’s Day is a great opportunity for manufacturers to utilize digital marketing techniques to promote their products. By adding some of these ideas into your marketing plan, you